Spider-Man: Brand New Day's 24-hour trailer launch is making Avengers: Doomsday's cast reveal look small scope: "It's never been done before"

The Spider-Man: Brand New Day trailer is almost here as the upcoming Sony/Marvel movie swings into view with a unique marketing campaign – one that's so outrageous we're even following along with it live, to keep you up to date with all of the reveals.

Over the next 24 hours, beginning March 17, passionate Spider-Man fans on social media will be the ones debuting fragments of the upcoming trailer.

"We are working on something incredibly exciting for the release of the Spider-Man: Brand New Day trailer," Spidey actor Tom Holland said in a video posted online.

"We have had so much love and support since day dot of making these movies. Without that incredible community, there would be no Spider-Man."

Holland continued, "To show you our appreciation, we are doing something that has never been done before."

That strategy is to pass the baton on to multiple Spider-Man-centric accounts on Instagram to unveil clips from the upcoming Brand New Day trailer, which releases worldwide – and in full – on March 18.

As of writing, we've seen the first clip from Brand New Day, which recreates the cover of Spider-Man's debut in Amazing Fantasy #15 as he swings through the air while rescuing a bystander.

The second clip, from osusspidey, is a brief glimpse of a shaken Peter Parker (Tom Holland). See them both for yourself below – and follow the breadcrumbs throughout the day on social media by clicking through and seeing who has been tagged next.

Spider-Man: Brand New Day, directed by Destin Daniel Cretton, sees the wallcrawler drawn into the orbit of Punisher (Jon Bernthal). Zendaya, Jacob Batalon, Sadie Sink, and Mark Ruffalo also star.

A full trailer was somehow leaked in December, but swiftly scrubbed from the internet.

Spider-Man: Brand New Day swings into cinemas on July 31. For more, check out the upcoming Marvel movies on the way very soon.