Weapons, the upcoming horror film from Zach Cregger, the director behind particularly vile 2022 release Barbarian, just got an inexplicable Fortnite tie-in.
In a Variety report, Nic Hill, co-founder of the creative agency behind the promotional event, Sawhorse, decides that "This bold collaboration is a showcase of how studios like Warner Bros. are innovating beyond traditional trailers."
Yes, I think I would also use the word "bold" – if its gruesome trailer and early audience reactions are anything to go by, Weapons (starring Wolf Man's Julia Garner) is the kind of film that triggers lung-popping screams, following a town's descent into… chronic stress? Satanic possession? after a teacher's entire third-grade class runs away in the night.
The 2:17 AM – "an eerie timestamp," says Sawhorse – event began today at 9 am PT, or 12 pm ET, and it apparently joins the "unsettling tension of the film with gameplay" in four different Fortnite modes. Players will be able to accrue clues to the film's central question – where are the children? – and finish challenges in what appear to be suburban environments that would be freaky if they weren't depicted in the video game Fortnite.
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