Nintendo Switch deals have been picking up in recent months, but recent Nintendo Switch OLED pre-orders have turbo-charged the savings hitting the UK. That's all culminated in a brand new record low price on the console this week, with both Amazon and Very offering a £259.99 price tag on the £279.99 console.
That's only £20 off, but straight savings on this particular device are exceedingly rare. We've seen Nintendo Switch Lite deals offering a similar discount sporadically over the last few months, but the main console has never dropped below £265 before - and even that was a discount worth shouting about.
While this price is about it's difficult to recommend picking up any Nintendo Switch bundles. Offers going for £299 with a game included would have been impressive last week, but now that the console has dropped in price it's far better value to pick up your games separately.
What's more, today's discount means big things for potential Black Friday Nintendo Switch deals. This is a permanent price decrease in the UK, which means we could see costs drop even further come November.
More of today's best Nintendo Switch deals
We're unlikely to see any better Nintendo Switch deals than this right now, but if you're curious about what other retailers are doing you'll find all the lowest prices from around the web just below. Or, if you're after the best Nintendo Switch accessories for your new console, be sure to scroll a little further for the best prices on controllers, cases and headsets.
We're also rounding up all the latest cheap Nintendo Switch game sales so you can pick up some savings on your first titles. Or, check out the best Nintendo Switch headset and best cheap Nintendo Switch controller options available right now.