Revealed: The REAL 3DS price Nintendo doesn't want you to know

I got talking to a representative from one of the major supermarket brands in the UK, who told me that Nintendo is selling 3DS units to him at a base price of £173.

Don't think this means shops are being mean to you by charging up to £230 for it - everyone in business needs to make money somehow. But the fact is, anyone charging £230 at launch is taking a nice big 33 per cent mark-up, so you should indeed be able to pick one up for less. Somewhere.