Pokemon can't stop outdoing itself. It keeps setting new records across its profit, having already made $3.4 billion in net sales so far in 2026.
That number is a 29% increase from last year, according to a June report from Japan game industry consultant Dr. Serkan Toto. The figure was recently republished by Japanese news site Denfaminico Gamer, which game update account Genki translated for a September 8 post that explains, "The Pokémon Company sales revenue has increased by 4.4 times in the last 5 years."
The Pokémon Company sales revenue has increased by 4.4 times in the last 5 years.In fiscal year 2026 sales reached 531 billion yen ($3.4 billion) up from 120 billion yen ($769M) in fiscal year 2021https://t.co/H3mLxWI3bi pic.twitter.com/SXuRcRM7FlSeptember 8, 2026
"In fiscal year 2026 sales reached 531 billion yen ($3.4 billion) up from 120 billion yen ($769M) in fiscal year 2021," Genki says based on Denfaminico Gamer's report. Machine translation suggests Denfaminico Gamer also notes that The Pokemon Company has increased its net income by 13.6 times since 2018, and it's projected to earn more than 120 billion yen (about $770 million) at the end of the 2026 fiscal year – an explosive increase from 8.8 million yen in 2018.
These money bags are probably at least partly a gift from major 2026 hits like Pokemon Pokopia, which sold five million copies only five months after its launch, and Pokemon FireRed and LeafGreen re-releases for Switch, whose four million sold copies solidified the GBA classic as one of the best-selling Pokemon games ever.
It's all flattering, but Toto says on Twitter that The Pokemon Company is "very likely not happy [these stats] are out there." Kanpō, the Japanese government's gazette, reports them automatically, despite The Pokemon Company being privately held. "Ironically," Toto adds, "we would not get this data if TPC was integrated into Nintendo as a studio (like Kadokawa does not reveal From's data separately)."
But The Pokemon Company has nothing to be shy about. It's consistently growing with every new release – which will hopefully include Pokemon Winds and Waves one day. Though, The Pokemon Company has earned the right to take too long.
Pokemon Center cancels countless reseller orders, but TCG fans seem to have been burned as well.
