After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

News
By published

"Devon's track record speaks for itself"

Former Nintendo of America president Doug Bowser with the Mario villain that shares his name
(Image credit: Nintendo)

Doug Bowser has spent six years as president of Nintendo of America enduring jokes about his name, but that's about to change, as the executive has just announced his retirement. Taking his place is Devon Pritchard, a 19-year NOA veteran who will be the first woman to serve as the head of the company.

In a press release, Bowser said that "leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers."

Dustin Bailey
Dustin Bailey
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.