At this time of year, every cheap 4K TV deal that appears will be met with a small degree of skepticism and the slight raise of an eyebrow. That's because next month brings with it the Prime Day TV deals and shoppers will be wondering if before the sales bonanza is a good time to commit to a purchase or something that's guaranteed to end in shopper's regret in just a few weeks time...
And that mainly derives from the fact that it's difficult to tell whether the offer in front of you really is a bonafide good deal. Prices could drop even further in just a few weeks' time, after all. Amazon's first round of early Prime Day offers is throwing up some excellent examples. Right now you can get a 55-inch Insignia 4K TV for just $239.99 (was $400) or you can take a whopping $250 off the 75-inch version of the TV and pay just $599.99 (was $850).
You'll find both of these offers just below, and plenty more cheap 4K TV deals further down the page.
Now, there's no denying that these are solid deals on reliable, but unspectacular, 4K TVs - but should you strike now or wait for Prime Day? Well, these Insignia TVs are almost always discounted, both in and out of sales events. However, last year we only saw the 43-inch model go down to $219.99. That means today's prices already represent greater value, so our advice is that if the price looks good and is offering great value (which these are) then you should really consider striking now before the crowds come. These models quickly run off the shelves once the heat is on.
The satisfaction that you got your cheap 4K TV before running the risk of missing out on the day, or of retailer sites crashing, will be worth it even if we see some price differences - which will likely be minor if they do appear. If you are one who wants to hedge and wait a bit though, this deal will run for another 21 days (at the time of writing) so you do have the luxury of time right now. Of course, that timeline is also dependant on Amazon's own stock level as well.
More of today's best 4K TV deals
At the other end of the scale, however, if you are looking for something premium and high end then check out the prices below which span some of the top QLED and OLED televisions.
If you're looking to widen your search then check out the best 120Hz 4K TVs, and the best OLED TVs too.
