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Deadpool wants you to #TouchYourselfTonight to check for cancer

Deadpool's marketing team (opens in new tab) has gone above and beyond to promote Marvel's merc with a mouth, and today, they've expanded into public service announcement territory. Twentieth Century Fox has partnered with UK charity organization Ballboys (opens in new tab) to dish out some helpful advice for men: touch yourself - you know, to check for cancer.

And if you need a little guidance on proper technique (or just want to hear what Deadpool calls his testicles), there's also this NSFW vid:

All dirtiness aside, this is kind of a brilliant PSA that fits with the character. Testicular cancer is highest among men ages 15-35, which is incidentally the demographic Deadpool has historically targeted. Plus, Wade Wilson (Deadpool's civilian name) became the anti-hero he is after being diagnosed with cancer and seeking out treatment. Only, where Wilson decided to trust a shady guy in a black suit that promised superpowers, maybe you should stick with talking to your doctor.

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Sam is a former News Editor here at GamesRadar. His expert words have appeared on many of the web's well-known gaming sites, including Joystiq, Penny Arcade, Destructoid, and G4 Media, among others. Sam has a serious soft spot for MOBAs, MMOs, and emo music. Forever a farm boy, forever a '90s kid.