Activision is adopting the holiday spirit by pledging to donate proceeds from the sale of Call of Duty: Modern Warfare 3 Xbox LIVE Avatar items to its veterans organization, the Call of Duty Endowment.
From now until December 16, every virtual penny spent on MW3 branded Avatar gear will go to the public benefit corporation, which was set up by Activision CEO Bobby Kotick to help US soldiers find civilian training and employment following their military service. There are currently 35 ways in which players can pimp out their avatars and help fund the initiative, including the new American Specials Forces and Special Ops Juggernauts Avatar costumes which were created in honor of this month's fundraiser.
This is just one of many special arrangements set up by Activision to draw funds and support for its pro-veterans group. Earlier this year, Kotick agreed to play a cameo in the movie Moneyball in return for a Call of Duty Endowment promo shot by the film's director, Bennett Miller. Activision has also shared profits from its Call of Duty XP events, and handed giant novelty sized checks to the organization on numerous occasions since its November 2010 launch. See what it's all about, and maybe donate a few avatar-free dollars yourself, at the official site.
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