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Black Friday Sony TV deals 2021: what to expect this year

Black Friday Sony TV deals
(Image credit: Sony)

Black Friday Sony TV deals are the ones to keep your eyes peeled if you're in the market for a new panel, particularly if you're looking for something to compliment your PS5 purchase. This is the time of year to make a saving on the Sony sets gracing our best gaming TVs and best TV for PS5 and Xbox Series X lists. For as much as we love Sony TVs, there's one thing that stops the flagship Bravia models from being common in more households: the asking price. 

That's why the Black Friday Sony TV deals are such a great opportunity to knock several hundred (or more) dollars off of the latest and great sets from the Japanese tech giant - especially tempting if you're looking for a same-brand companion for your PS5. At least part of the reason that certain Sony Bravia sets have a high premium is due to the Sony XR processor chip. This essentially acts as a form of HDR for vivid color reproduction, especially through OLED models. This is currently present on all the major flagship Sony TVs, such as the X95J, X90J, A80J, and A90J. We're hoping that some of these sets will be included for less in the Black Friday Sony TV deals. 

If you're interested in specific gaming TVs at a reduced rate this year, then we recommend keeping a close eye on the Black Friday PS5 and Xbox Series X TV deals for an encompassing view of what to expect on the day. 

Where will the best Black Friday Sony TV deals be?

As for where the best Black Friday Sony TV deals will be, we think that Amazon is the prime contender for pole position on the day, however, the big-box stores definitely have some of the deepest discounts, too, as TVs are literally fought over in-store on Black Friday. Fortunately, you'll be able to avoid such situations by buying online. Here's what you can currently expect from the biggest retailers: 

Massive savings on the latest flagship Sony TV models
Best Buy: Right now you can get up to $1,000 off Sony Bravia TVs
Walmart: Steady discounts on all major Sony TV series
Newegg: Few Sony TV deals are available right now, but low prices 

Amazon: Consistently low prices on all major flagship Sony models
Very: You can currently save up to £600 on Sony Bravia TVs
Currys: Steady deals and a wide range of good prices
Box: Right now you can save up to £600 on high-end Sony models 

When will the Black Friday Sony TV deals start?

Black Friday is happening this year on November 26. However, as we've seen more frequently in recent years, the Black Friday Sony TV deals are far more likely to start rolling out earlier in the week. It should be stated that the best offers are going to be reserved for the day, but it's definitely worth having online retailers on your radar in the run-up to the day. 

Black Friday Sony TV deals

(Image credit: Sony)

Black Friday Sony TV deals: what to expect

In terms of what to expect during the Black Friday Sony TV deals, we can look to Amazon for a rough idea of what will be available. For example, the Sony XBR-77A9G is currently seeing its historically lowest-ever price at $2,974.99 (down from $4,499.99) for a massive $1,525 off. Similarly, the Sony A80J is also at its lowest-ever price on Amazon and has been that way consistently for a couple of weeks. Right now, it's priced at $2,998 (reduced from $3,500) for a total saving of $502. We're hopeful that these kinds of discounts will be more widespread on Black Friday. 

Black Friday Sony TV deals

(Image credit: Sony)

Today's deals

Our price comparison software does the heavy lifting day and night to bring you the best Sony TV deals this side of Black Friday. 

In terms of where to start with the Black Friday Sony TV deals, we recommend the Sony X900H for its vivid 120Hz 4K display which is perfect for gaming on PS5 or Xbox Series X. At the same time, if you've got the money for it, then the Sony A90J is one of the most critically acclaimed TVs online right now, for incredible sound and stellar colors. 

Make the most out of the new console generation in the Black Friday PS5 deals and Black Friday Xbox Series X deals

Aleksha McLoughlin

I’ve recently graduated with a BA Hons degree in Journalism after what feels like an eternity. In that time, roughly seven years, I’ve written for the likes of Expert Reviews and Tech Spark, with my passion for all things tech and gaming related leading me here as Hardware Editor of GamesRadar+. This past year alone I’ve helped produce a documentary series for the BBC, and been active in the field of music journalism through my escapades seen in No Clean Singing and Vinyl Chapters.