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This Sega Genesis Mini commercial has the '90s 'tude but isn't so rude

News
By Connor Sheridan published 14 August 2019

Genesis Does what Nintendoes too and it's fine

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The attitude era of video gaming returns with a new advertisement for Sega Genesis Mini. The ad brings back the "Genesis Does" tagline that Sega jauntily brandished back when it was promoting the original Genesis in the early '90s. The whole ad is a tribute to Genesis commercials of yore, replicating their music, narration, and - as the kids say these days - aesthetic.

All that said, Sega's nostalgic repurposing of snarky marketing wisely stops short of repeating the entire Genesis catchphrase: "Genesis Does what Nintendon't."

https://www.youtube.com/watch?v=k7nsBoqJ6s8

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I was a Nintendo kid, but even I have to admit it was a pretty good pun. Now that Sonic and Mario are buddies it wouldn't do for Sega to be so aggro in its advertisements. Plus, Sega's doing more or less exactly what Nintendid two years with the Super NES Classic Edition.

The Sega Genesis Mini includes 42 games from Genesis history and two controllers to play them with, offering a mix of well-known favorites like Sonic the Hedgehog and Earthworm Jim as well as cult favorites like Monster World 4 and Comix Zone. Here's the full list of games, sorted alphabetically. The miniature system is coming out on September 19.

  • Alex Kidd in the Enchanted Castle
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Once you're done strolling down memory lane, take a look at what you have to look forward to this year with our list of new games 2019.

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Connor Sheridan
Connor Sheridan
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Former GamesRadar+ News Writer

I got a BA in journalism from Central Michigan University - though the best education I received there was from CM Life, its student-run newspaper. Long before that, I started pursuing my degree in video games by bugging my older brother to let me play Zelda on the Super Nintendo. I've previously been a news intern for GameSpot, a news writer for CVG, and was formerly a staff writer at GamesRadar+.

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