1. Quick links
2. Best US deals
3. Best UK deals
4. Live updates
Prime Day Lego deals are here, and discounts are flying across every range. Want Star Wars kits, Marvel models, or even advent calendars? Amazon's sale (which it's calling 'Big Deal Days') are bringing the goods. Actually, there's so much on offer that I'm jumping in to sort the wheat from the chaff.
As an example, you can currently pick up the 2025 Lego Star Wars Advent Calendar for a record low price of $31.49 at Amazon instead of the usual $45. These are notoriously difficult to get hold of the closer we are to December, so grabbing it now as part of the Prime Day Lego deals is a great idea. In addition, this year's Lego Big Deal Days sale has also slashed the cost of the best Lego sets - I've seen Rivendell and the Great Deku Tree for much, much less in the UK.
No matter what you're in the mood for, just make sure you move quickly. Prime Day Lego deals are due to end today at 11:59pm, so you're running out of time to take advantage of these reductions. I've been covering events like Big Deal Days for years, and in my experience, discounts are less likely to still be available the longer you leave it. That's because everyone hits checkout toward the end of the final sale day, which means stock quickly becomes an issue as time goes on.
Benjamin has written about both Lego and deals on GamesRadar+ since 2018, and he's tracked Prime Day each year with in-depth coverage. Although he's got professional industry experience stretching back for more than a decade, he's been a Lego fan for much longer - he has fond memories of building his own brick-based creations as a child. He still adores making sets today, both for fun and as part of our review coverage. He's currently working on the new Arkham Asylum model.
Quick links
- Savings up to $48 at Amazon
- Lego Advent Calendar: Record low prices
- Lego Star Wars: Up to $48 off
- Lego Harry Potter: Save up to $33
- Lego Disney: Get up to $44 off
- Up to $75 off at Walmart
- Get up to $21 off at Best Buy
- Save up to 50% at Lego Store
UK
- Get up to £184 off at Amazon
- Lego Advent Calendars: Record low prices
- Lego Star Wars: Save up to £155
- Lego Harry Potter: Savings up to £40
- Up to £50 off at Very
- Save up to £102 at Smyths Toys
- Price matching at John Lewis
- Savings up to 40% at Lego Store
Today's best Prime Day deals in the US
Today's best Prime Day Lego deals in the UK
Live updates
The cutest Baby Yoda
I was already a huge fan of Lego's existing Baby Yoda set, but then it went and came up with an even cuter version complete with hover pram and accessories. Gah. Now I've got to find space for yet another adorable kit.
If you're also a fan of Grogu, you can get the model for $69.99 at Amazon - down from $100. I've certainly not seen it for less before.
Just can't wait to be king
Heads up, Disney fans, this adorable Simba kit from the Lion King is currently enjoying $44 off the price tag as part of today's Prime Day Lego deals. More specifically, it's $85.99 at Amazon rather than $130. After seeing this one in person, I fell in love with it - and I think it's a lot better than the cheaper alternative, which doesn't quite capture the cub's cheeky attitude.
Should you wait until Black Friday?
This is the start of sales season, which begs the question: Is it better to wait until the bigger sales in November? Honestly, I think it depends on context. While the Black Friday offers tend to be very strong and cover a wider range of sets, that isn't to say they're automatically better than Prime Day Lego deals. Indeed, many record lows we see in October aren't repeated again when October rolls around.
That's why I'd always recommend using price-matching software like CamelCamelCamel to see if the discount you're looking at is good or not - you'll be able to track record lows, average cost, and more. Then it's easier to decide if something is worth bothering with.
The best Prime Day alternatives
Which other retailers are offering good Prime Day alternatives? As of right now, I think Walmart might be doing the best. You can save up to $75 at Walmart, which is as good as (if not slightly better than) Amazon's Big Deal Days sale. It's certainly worth a quick look, anyway.
Let it go, let it go
Much like the Harry Potter set, this year's Lego Disney Advent Calendar has fallen to $38 at Amazon instead of $45. That's a record low price for the Frozen-inspired kit. As I've said before, stock never lasts until December and will likely be long gone before November is through, so this might be the best offer we get.
Annnnd... action!
The Disney Camera set was a really thoughtful, heartwarming celebration of Disney's early history, and that's why we rated it so highly in our Lego Disney Tribute Camera (43230) review. As such, it hitting $68.59 at Amazon (dropping from $100) as part of 2025's Prime Day Lego deals grabbed our attention for sure.
A load of old Hocus Pocus
Here's an example of why you shouldn't exclusively look at Amazon during the Prime Day Lego deals. Competing retailers always try to get in on the action themselves with price cuts of their own, and a particularly good one that caught my eye was this record low price on the Hocus Pocus Sanderson Sisters house. It's perfect for Halloween spooky vibes, and is currently $172.49 at Walmart (down from $230). It's a retiring model so is harder to find these days, and it's already sold out at Amazon. Move fast if you want it!
The fastest hunk o' junk in the galaxy
Although I adore the Ultimate Collector Series Falcon, I think the smaller version may actually be choice as the best Millennium Falcon set for most people - and it's $67.99 at Amazon instead of $84.99 right now. As noted in my Lego Millennium Falcon review, it doesn't skimp on detail despite that more diminutive size.
He's the leader of the bunch, you know him well
Excuse me while I hum the DK 64 song under my breath, because a certain Lego Donkey Kong has never been cheaper. What with his appearance in Bananza for Switch 2 recently, Nintendo's most famous gorilla is more popular than ever - and that makes the DK Treehouse set's low cost of $41.99 at Amazon instead of $60 so eye-catching. This one features Donkey Kong's jungle home as it's appeared in so many games, complete with Cranky Kong to tell you how you're doing it all wrong, and in his day he'd have this sorted in a jiffy.
A Rebellious streak
Come fly with me, come fly, let's fly away... This Lego Star Wars set is one of our favorites due to how good it is for everyone no matter your age (it's perfect as a for-adults display piece, but also works as a playset for kids). It's $111.99 at Amazon instead of $160 right now, and according to price-matching software, that's the best offer we've ever had for the model.
Accio discounts!
Speaking of Lego Advent Calendars, you can also grab the Harry Potter version for a record low price right now as well. Much like the Star Wars alternative, this is guaranteed to sell out long before December rolls around - at least, it always does in my experience. That's why I'd highly recommend getting it now while the going's good; it's currently $38 at Amazon instead of $45.
Season's sci-fi greetings
My favorite US offer at the moment would undoubtedly by this new Lego Star Wars Advent Calendar. For starters, it's hit an all-time low price for Prime Day Lego deals. Second, it's usually quite difficult to find the closer we get to December. Indeed, I suspect this one will have sold out long before November is done. As such, now really is the best time to pick up the kit. I doubt you'll get a better discount than the current cost of $31.49 at Amazon instead of $45.
The US deals are great this year
So, how are we doing in the US? The current discounts are surprisingly good. I've been covering sales like this for almost seven years now, and I've not seen such a strong Prime Day for Lego in a while. I'm seeing a lot of record low prices, with everything from Marvel, Disney, Harry Potter, Botanicals, Advent Calendars, Animal Crossing, Super Mario, and Star Wars getting slashed in cost.
It's-a-me, a discount
If you're a UK shopper hoping to get your hands on what I think might be the best Mario Kart set, you can grab the Mario and Standard Kart for its cheapest ever price of £109.99 at Amazon instead of £150. I adore how closely this one matches the in-game look of the plumber, and it goes very nicely with bigger kits like Mighty Bowser or the Piranha Plant.
Don't make my mistake and wait for long
No matter what you're in the market for, it's worth moving fast. I've already seen plenty of Prime Day Lego deals falling out of stock or dropping their discount now that the sale is in its final 24 hours. As an example, the excellent Lego Deku Tree was on offer of £206 yesterday... but is now back up to full price. Boo! If you see something you like, go for it. If it hasn't fallen any further in cost by now, it won't.
Stomping down to a record low price
In terms of more recent sets, it's worth flagging that the excellent UCS AT-ST (AKA the 'chicken-walker') is at a record low price for Prime Day. It's currently hovering at £139.99 at Very instead of £180, and it's never been cheaper. OK, I'll admit, it's not actually from Amazon so isn't technically a Prime Day deal. But rival retailers always throw their own sale around the same time, and Amazon had the same offer at the beginning of the week... but has since sold out.
One does not simply ignore this Lego deal
Let's start with the UK. At the time of writing, my favorite offer would have to be this mega discount on the Lego Lord of the Rings Rivendell set. I've gone on record saying that it's my all-time favorite kit thanks to the exception attention to detail, gorgeous use of color, and hidden secrets, so seeing it tumble to £365 at Amazon instead of the usual £430 (a drop of £65 in total) is great news.
Welcome, everyone!
Hey folks, welcome to our Prime Day Lego live blog! With the sale wrapping up tonight and kits selling out, I thought it'd be a good idea to flag the most tempting offers as and when I see them - just so you don't miss out. Let's take a look, shall we?
