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The best Black Friday toy deals live 2022: save on Squishmallows, Nerf, Barbie, Hot Wheels, Funko, and more

We're rounding up all the must-have Black Friday toy deals to save you time and money

Black Friday toy deals with Darth Vader action figure and Dumbo Squishmallow
(Image: © Future)

Black Friday toy deals have been pouring in non-stop for the last few days, and they present the best opportunity of the year to snap up gifts while they're at a drastic mark-down. That's because this sales event isn't just about tech like laptops and TVs; action figures, plushies, Lego, and more get huge discounts as well.

That's why we're on hand to take you through the best Black Friday toy deals we've found so far. The degree of choice can be overwhelming, so our team of hardened, butt-kicking bargain-hunters have narrowed things down to just the most enticing reductions. There's even a record low price or two out there.

Because we'll be updating this page on the regular for the rest of the sale, keep it here if you want the best Black Friday toy deals - we'll be keeping it well-stocked alongside our regular coverage of the top Black Friday gaming deals.

Today's best Black Friday toy deals in the US

Today's best Black Friday toy deals in the UK


Hey there folks, it's Benj here. I'm the Tabletop & Merch Editor for GamesRadar+, which means I'm responsible for all of our toys coverage on the site. As it so happens, that includes Black Friday toy deals! I'll be listing the most tempting offers I can find right here, so please do follow along if you want to get the latest and best discounts. Let's get started, shall we?

The best Squishmallow offers so far | Save $5 or more at Amazon (opens in new tab)

Black Friday toy deals with Squishmallows

(Image credit: Future)

The latest craze is getting quite a tidy saving in today's Black Friday toy deals, which is very nice indeed if you're looking to pick up some presents for a loved one or yourself. And if you're new to all this? Don't worry, it can feel like Squishmallows - e.g. very cute plushies with lots of personality - have snuck up out of nowhere. Just know that they're probably going to go down incredibly well with whoever you're buying for thanks to their recent boom in popularity. And to be honest, that's understandable. I mean, just look at those faces. D'awww. 

I've rounded up the best offers so far, most of which are on Amazon. You can save $5 or more across the range right now, so it's definitely worth a quick look.

Transformers Toys Bumblebee Action Figure | $24.99 $16.49 at Amazon (opens in new tab)

Transformers action figure

(Image credit: Future)

Everyone loves a Transformers action figure, and if you're after Bumblebee this Black Friday you're in luck. Amazon has a 34% discount on this 11-inch Cyber Commander Series figure right now, kicking that $24.99 MSRP all the way down to $16.49 (opens in new tab). We've only ever seen it $3 cheaper in the past, and that was way back in 2018. 

Nerf Elite 2.0 Commander RD-6 Blaster | $14.99 $9.99 at Amazon (opens in new tab)

Nerf Commander blaster

(Image credit: Future)

You're getting the Nerf Elite 2.0 Commander blaster for just a hair under $10 here (opens in new tab) - that's a brand new record low price on the recent release and particularly impressive considering we've not seen this model drop below $14 before today. Whether you're stocking up ahead of the holiday season, or simply browsing for a Nerf fan, this is a top pick in today's Black Friday toy deals. 

Hyper Toys 12 Volt Jammer kids electric scooter | $79 $49 at Walmart (opens in new tab)

Hyper Toys electric scooter

(Image credit: Future)

This is an excellent price on a kids electric scooter - the Hyper Toys 12 Volt Jammer is down to just $49 right now, offering up a 10 MPH device for just under $50 (opens in new tab). That's excellent value, and it's all down to a $30 discount at Walmart. That 90W motor offers plenty of fun while still keeping things at a safe speed to boot. 

Jetson Plasma X Lava Tech Hoverboard | $148 $99 at Walmart (opens in new tab)

Jetson hoverboard

(Image credit: Future)

If you'd prefer something a little more vibrant, you'll want to take a look at this $49 discount on the Jetson Plasma X hoverboard. This one's designed for kids over the age of 12, and not only offers up LED light up wheels but also comes packing a Bluetooth speaker. That's hours of fun for $99, down from $148 (opens in new tab) at Walmart. 

Funko Advent Calendars | Save up to 58% at Amazon (opens in new tab)

Black Friday toy deals with Funko Advent Calendars

(Image credit: Future)

Want to go for something other than chocolate this year with your advent calendar? There are loads of cool alternatives available right now, and many are heavily discounted as part of the Black Friday toy deals. The Funko ones might be our favorites; these open up to reveal little toy figures based on beloved franchises. The Star Wars one features classic characters in their festive best at 58% less than normal via Amazon (opens in new tab), for example, while the Disney version (including Mickey, Donald, Winnie the Pooh, and more) is now discounted by $35 in Amazon's sale (opens in new tab).

I've listed the various offers below for you to check out.

Pokemon Pikachu and Eevee (8") | $49.99 $34.99 at Amazon (Lightning Deal) (opens in new tab)

Black Friday toy deals with Pikachu and Eevee plush

(Image credit: Future)

These eternally popular Pokemon have had their plushies reduced by $15 at Amazon (opens in new tab) in today's Black Friday toy deals, but you'll need to move quickly to take advantage of it because the offer is a Lightning Deal that's already 90% claimed. Go, go, go!

Piplup ornament with all eligible purchases | Free at Pokemon Center  (opens in new tab)

Piplup free gift

(Image credit: Future)
(opens in new tab)

OK, this is just too cute not to share. If you head over to the Pokemon Center website (opens in new tab) in the US and buy certain eligible items, you'll get this incredible sweet Piplup Christmas ornament to go with your order. No matter whether you're buying plush toys (like plushie versions of the new starter Pokemon (opens in new tab)) or action figures from the site, it should come along for the ride.

However, seeing as it's only available while supplies last, you'll want to move quickly to take advantage of it!

Lego Optimus Prime | $179.99 $152.99 at Lego (opens in new tab)

Lego Optimus Prime deal

(Image credit: Lego)

This was one of my favorite Lego kits from the past year thanks to a really clever build that actually transforms, so I can definitely recommend picking it up while it's going for a heavily reduced $152.99 via the official Lego store (opens in new tab). Yes, it's quite pricey - but you're getting an incredible set that's a joy to put together and that looks fantastic standing at its full height of 35cm. 

Want to grab this in the UK instead? No problem. The UK Lego store has an even bigger discount on Optimus Prime, bringing it down to £159.99 £127.99 (opens in new tab)

No matter what, it's one of the better Black Friday toy deals I've seen so far.

And that's me - I'm heading off for a break, so my lovely colleague Tabs (who's been keeping a close eye on the top scooter offers for you) is going to be taking the Black Friday toy deals from here. Thanks so much for following along, and have a fantastic weekend everyone!

Lego Marvel Guardians of the Galaxy 2022 advent calendar | $44.99 $23.99 at Amazon (opens in new tab)

Lego Advent Calendar

(Image credit: Future)

We don't often see these Lego advent calendars lasting so long on the shelves, but this Guardians of the Galaxy version is one of the few still available right now - and it's 47% off at Amazon. You're picking up the minifigure extravaganza for just $23.99 (opens in new tab) in today's sales - a solid $21 off the $44.99 MSRP. 

Jurassic World: Dominion Super Colossal Gigantosaurus action figure | $64.99 $34.99 at Target (opens in new tab)

Jurassic World action figure

(Image credit: Future)

Who doesn't want a 'Super Colossal' Gigantosaurus? This $64.99 action figure has taken a mighty 46% discount in Target's Black Friday toy deals this afternoon, which means you can wrangle this beast for just $34.99 (opens in new tab). Measuring in at 3 feet long and stamped with the Jurassic World Dominion seal of approval, this is bound to be a hit among young (or young at heart) palaeontologists. 

Hot Wheels Ultimate Garage Track Set | $99 $77.99 at Walmart (opens in new tab)

Hot Wheels

(Image credit: Future)

It's a smaller saving, but this is the lowest price we're seeing on the web for the Hot Wheels Ultimate Garage track set right now. Amazon is also matching this $22 discount (opens in new tab), but Target has it at $79.99 today. Nevertheless, we're still only a few dollars away from the lowest price we've ever seen here - which represents excellent value. 

Barbie Malibu House playset | $99 $49.97 at Walmart (opens in new tab)

Barbie Malibu House playset

(Image credit: Future)

The Barbie Malibu House playset is now down to just $49.97 at Walmart (opens in new tab), with a full $50 off the $99 MSRP. You're getting the full set here, not just the single-story cheaper alternative, complete with over 25 accessories. 

And that's all she wrote; the Black Friday toy deals are wrapping up for another year. However, that doesn't mean it's all over. Far from it. The sales continue over at our Cyber Monday toy deals live blog, so follow along there for more reductions. 

Before you go, be sure to check out the best offers I found across the sales weekend as well. You'll find them all listed below, and the list includes everything from Lego to Squishmallows.

Thanks for following along, everyone!