Netflix has unveiled its first plans to crack down on password sharing between multiple people in different households.
While the current information is only available – oddly – on Netflix's Costa Rican Help Centre (opens in new tab), there is now a new plan in place for those who share passwords (H/T The Streamable (opens in new tab)). It's unclear if or when these plans will roll out in the United States, UK, and worldwide.
According to Netflix, users will now have one "primary location." Anyone in that one location/household can use that Netflix account.
For those who want to share their account outside of that primary location, they'll need to sign up to Netflix’s 'extra member' scheme. For a small fee, the account owner can pay to add people on to their Netflix account. If they don't register and still log in, the entire account runs the risk of being blocked.
Netflix will now also require users to log in via their primary location's wi-fi and watch something every 31 days. If they don't, it appears that your Netflix account could be blocked. If you're travelling, you can request a temporary code that allows Netflix outside of your primary location for seven days.
"This will not be a universally popular move," Netflix co-CEO Greg said during the company's 2022 fourth quarter earnings interview (via Variety (opens in new tab)). Peters admits he expects a "bit of a cancel reaction" to the new policy.
TL;DR? It's bad news for those who share accounts across multiple accounts (and countries, with extra members being limited to the primary location's country of origin). The backlash could be strong – but Netflix is seemingly pressing ahead with plans to stop password sharing for good.
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