It turns out the magic ingredient to having a strong viewership on a developer showcase is to focus on remaking one of the most beloved games ever. Simple enough for Nintendo, whose viewership for the recent Zelda Direct revealing new The Legend of Zelda: Ocarina of Time remake clips dwarfed Sony's last State of Play, and even showcases from stalwart conventions like Gamescom.
Per The Game Business, figures gleaned from game marketing analyst LevelUp indicate the Zelda Direct focused on the Ocarina of Time remake peaked at 2.1 million viewers. That's a solid amount of fans, and it stands high above several recent showcases of similar weight.
It passes clean over the 2 million viewers who watched Gamescom's Opening Night Live, and it's more than double both the last PlayStation's September State of Play and Nintendo's focused Mario Kart World direct from April 2025, which respectively had 1 million and 930,000 viewers at peak.
But unfortunately, the Master Sword likely can't rise up to the might of GTA 6, since the game's extended look on Netflix preview managed to hit 31.1 million views after four days. After two days, the Zelda Direct only has 6.9 million views on YouTube. It's hard to topple what's projected to be one of the biggest video game releases ever, especially when it's collaborating with the one of the best streaming services, but the Ocarina of Time remake tries its hardest.
Maybe Nintendo should sort out a Netflix deal for the next mainline 3D Mario game next?
