Character options is launching a new range of 3.75-inch Doctor Who figures to celebrate to the 50th anniversary show, and SFX has your first look at the new, upcoming Ice Warrior figure.
He adds: “We also have some very special 50th Anniversary product for later in the year… but that is top secret!”
Describing why Character Options has begun the new range with its new size, Hunt says, “This is the 50th anniversary year of Doctor Who and we wanted to create something that was new for the brand and refresh our product offering, and create some demand amongst both avid collectors, fans and children. Our market research showed that many children today are collecting smaller figures and boys action figures across the market are moving to this size.
“The new size also allows us to bring a more affordable price point that we would not be able to at this time with a 5-inch figure.This again is reacting to the market conditions and makes the figures more accessible to more fans. Again in such a special year it was important that we cater for as many as possible.”
These highly detailed, realistic and poseable 3.75 action figures include characters from Doctor Who series seven including Daleks, Weeping Angels, Cybermen armies, and, of course, the Ice Warriors!
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