Sorry Luna Snow mains, but the Deluxe Version Jeff the Land Shark Hot Toy figure is all I want on my shelf
Jeff the Land Shark looks as marvelous as ever
Slideshow and Hot Toys recently unveiled an incoming sixth-scale figure of Luna Snow, and the preview images are remarkable. Just like the rest of their lineup, the premium toy brand has gone the extra mile to include ice effect accessories so the fictional K-pop star looks like she's healing you in real time. Yet while I'm absolutely the kind of gal who would love to add one of the best toys I've seen based on a Marvel Rivals character on her shelf, I'd much rather dedicate a space for the Hot Toy's Deluxe Version Jeff the Land Shark instead.
Jeff already has plenty of toy representation, from plushie blind boxes to figure kits, but this is his most detailed collectible I've seen so far. Everything from his pointy teeth to his dangling gold collar is on show. But the Deluxe Version goes a step further to include a real plush onesie, so you can display him in his Incognito Dolphin skin. Not to mention, while human-based Hot Toys can start at $200+, this little guy is available to pre-order for $129.99 (BigBadToyStore) / £85 (Sideshow Collectibles) instead - a price that makes me want to finally invest in these high-end figures.
Marvel Rivals' most adorable character (sorry Devil Dinosaur) is set to launch during the 2nd quarter of 2027 in the US, according to Big Bad Toy Store. Meanwhile, Sideshow Collectibles states that both versions of Jeff are "expected to ship" between October 2026 - March 2027, which gives me plenty of time to buy a bigger shelf for this adorable fella.
UK: £85 at Sideshow Collectibles
Hot Toys figures are notoriously some of the priciest collectibles you can get your hands on, which is why I still haven't got one. However, their price isn't entirely unjustified. If you've ever laid your eyes on these impressive pieces in person, as I do regularly at my closest Forbidden Planet, you'll know that they're full of detail. The human-based figures, like the recently unveiled Luna Snow, include a silicone body so you don't see all the nasty joints that are more common with cheaper video game-based merchandise.
Not to mention, typically all the clothes on these models are made from actual fabric and can be swapped out for additional outfits as you see fit. Think of them like high-end premium dolls, and you'll get the idea of what Hot Toys is all about. Unfortunately, the Hong Kong-based brand's Jeff the Land Shark release isn't articulated like Luna, but that doesn't mean you can't have fun with this little guy.
The Deluxe Edition Jeff comes with a removable Incognito Dolphin outfit, but you also get two interchangeable heads to vary up his pose. One is just his little cheeky smile, while the other includes a set of two tongues that you can pose in different ways. Now, if only they'd include a closed-eye happy Jeff face and release a Marvel Rivals Emma Frost so I can recreate their adorable duo emote, and then I'd be a happy girl.




If Hot Toys prices are too much for your budget to handle, McFarlane Toys has dropped a 1:10th-scale figure of Jeff the Shark that comes with a snazzy backdrop and collectible card that's available to pre-order right now.
McFarlane Toys - Marvel Rivals 7.75" Jeff The Land Shark: $34.99 at Amazon
If you don't care too much about recreating one of Jeff's most iconic in-game outfits, you can grab the non-deluxe version instead. It's a little cheaper at just $104.99 at Big Bad Toy Store, but you'll still get both sets of interchangeable heads. The little dorsal fin accessory is purely for the deluxe edition. However, if you're desperate to have some representation of Jeff's adorable Bruce the shark/Jaws impression, you can grab the Marvel Legends Venom & Jeff the Land Shark two-pack instead.
It contains a tiny Jeff fin accessory of its own, and unlike Hot Toys, Jeff has an articulated head, should you want to make him look even cuter - if such a thing were ever possible.
If you do want to check out the upcoming Luna Show sixth-scale figure instead, you can sign up to be notified of her impending release on the Sideshow Collectibles website.
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Ever since I first held a NES controller in my hand I've been obsessed with gaming, and the hardware it runs on. I could hook up a NES and SNES to a telly, without instructions, before I could walk. Even now, nothing is more exciting then taking a console, or handheld, out the box for the first time and setting it up. This obsession transformed into a love of games and game music, which lead to my music degree and dream of becoming the Scottish Nobuo Uematsu. After sharing my love of games through music, I began to share my love through words on sites like TechRadar and iMore. This lead to becoming a Hardware staff writer for PCGamesN, and later the Senior Tech Writer for Dexerto, covering all things Steam Deck, PlayStation and Nintendo. With that experience, I was able to level up as Hardware Editor for GamesRadar+, where I'm still just as Nintendo, PlayStation and gaming tech obsessed as ever.
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