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Black Friday laptop deals 2021: what to expect this year

Black Friday laptop deals: Dell XPS 15
(Image credit: Dell)

Black Friday laptop deals are renowned for offering some of the year's lowest prices on everything from the most basic of Chromebooks to the best gaming laptops on the market - and everything in between. Last year's offers were severely dampened by the surge in demand following the global pandemic, with retailers reluctant to cut too much away from cheaper models and more powerful devices running quickly out of stock. However, we're optimistic for a better run in 2021's Black Friday laptop deals, with far more budget and mid-range models on the shelves and a little more wiggle room in their pricing as well.

In fact, we're already seeing some early Black Friday laptop deals landing right now. Best Buy and Walmart have both launched early offers this week. However, we'd recommend heading to the former retailer first. Best Buy is offering its members a price guarantee on all of its early Black Friday laptop deals right now - which means that if prices do drop further over the next few weeks the store will refund you the difference. Plus, signing up for membership is free. 

We're rounding up all our predictions for this year's biggest offers in one place. Plus, when those price cuts do land, we'll be bringing you all the highest value offers right here as well. 

It should be said, however, that if your attention is solely aimed at gaming first and foremost, then the Black Friday gaming laptop deals are going to be a more specific source to find the likes of Razer laptops and Alienware gaming laptops for less. 

Where will the best Black Friday laptop deals be?

Given the fact that Black Friday laptop deals are some of the most in-demand discounts of the weekend, it's no surprise that all of the major retailers break out the big guns around this sales event. We're already seeing some excellent early offers from retailers in both the US and UK, as well, and considering the potential shipping delays earlier in the year, it may well pay off to shop a little early. 

Of course, when official Black Friday laptop deals do land we'll be bringing you all the best discounts right here (as well as the best Cyber Monday laptop deals). However, if you want to get a head start you'll find all our go-to stores just below.

US: 

Amazon: best for cheaper Chromebooks and mid-range machines
Dell: often has the best prices on Inspiron, XPS, and Alienware
Best Buy: massive range across the price scale and regular discounts
HP: regular weekly deals in the lead up to November
Lenovo:
save on ThinkPad, IdeaPad, and Yoga machines
Walmart: cheap prices on entry-level laptops and Ultrabooks
Newegg: deep discounts available on Lenovo and Gigabyte

UK: 

Amazon: regular discounts on budget and mid-range machines
Currys: price matches with additional extras often included
Argos: low prices sometimes with same-day delivery
Dell: save on Inspiron, XPS, and Alienware machines
John Lewis: better for high end machines with great warranties
AO: regular discounts on HP, Lenovo, and Asus computers
Laptops Direct: budget machines often at record low prices
Ebuyer:
best for renewed and refurbished models
Very: plenty of discounts on ultrabooks and mid-range machines

When will Black Friday laptop deals start?

Black Friday will be held on November 26 this year. It's worth reiterating, especially with stores opening up more now as pandemic restrictions are easing worldwide, that it's bound to be an incredibly busy sales event; both online and in person. 

As we mentioned above, retailers are launching more and more sales already, and while not specifically branded as Black Friday laptop deals, these offers will be well worth a look. You can already pick up some excellent discounts, and there's no guarantee these deals will be beaten in November. However, if you are after the absolute best price possible, we'd recommend watching from the start of Thanksgiving week onwards. 

Early Black Friday laptop deals available now

Best Buy and Walmart have both launched early Black Friday laptop deals this week, with some strong offers on both sides. In the case of Best Buy, this week's offers are particularly enticing. My Best Buy members are getting a price guarantee on these discounts, as the store will refund the difference should prices fall even further during official Black Friday laptop deals. You'll find all our top picks from the current flash sale just below

HP 11.6-inch Chromebook

HP 11.6-inch Chromebook | $259 $99 at Best Buy
Save $160 - This is a super cheap Chromebook, but with an Intel Celeron N3350 processor, 4GB RAM, and 32GB of storage you'll only be using this model for lighter browsing and streaming. Still if that's all you need a new machine for, this is an excellent offer in Best Buy's early Black Friday laptop deals - and you've got the price guarantee if you're a member as well.

HP 15.6-inch laptop

HP 15.6-inch laptop | $499.99 $329.99 at Best Buy
Save $170 - This 15.6-inch HP laptop is priced particularly well at $329.99. That's an excellent price for an 8GB RAM / 256GB SSD pairing - and something we certainly don't see every day. We might see this model drop a little cheaper when official Black Friday laptop deals land, but Best Buy is offering a price guarantee so you'll always come out on top. 

Upgrade to i5 processor for $579.99 $399.99

Lenovo Yoga 7i 2-in-1 14-inch laptop

Lenovo Yoga 7i 2-in-1 14-inch laptop | $949.99 $749.99 at Best Buy
Save $200 - There's 12GB RAM and a 512GB SSD inside this more premium Lenovo Yoga laptop. That's perfect for anyone looking to use more demanding programs, and that 2-in-1 functionality is also excellent value at this price point as well.

Black Friday laptop deals: what to expect

Acer Chromebook 314

(Image credit: Acer)

Last year's Black Friday laptop deals were particularly tough going if you were looking for a mid-range or budget machine under $500 / £500. However, we're expecting far more movement in this price range in 2021, with entry level models like the HP Pavilion, Acer Aspire 3, Dell Inspiron 15 3000, and Lenovo IdeaPad 3 falling further into this bracket come November. 

That means you can expect to find an Intel i5 processor, 8GB RAM, and a 256GB SSD inside one of the laptops above for between $279-$399 during the height of the sale (and potentially well before then). We'd expect to see the majority of these machines at retailers like Dell and Walmart, with Best Buy and Amazon both lacking slightly in this price range last year (head to Currys and Argos in the UK).

If you're looking for something a little more substantial, it's worth noting that the Dell XPS tends to take the jump from elite ultrabook to mid-range level pricing in Black Friday laptop deals.

Last year, a Dell XPS 13 model was selling for $699.99 down from $1,000 - $300 off the MSRP. It was a similar story with other premium Dell laptops - the Inspiron 14 was reduced from $780 to $649.99 - for a total saving of $130. This is a particularly competitive space, with retailers all pushing their flashier machines for new record low prices. That's why we expect the biggest value to be on laptops priced between $500 and $800 (£500-£800) this year; you'll likely find an Intel i7 processor in there, and, depending on the actual model you choose, potentially 8-16GB RAM and a 512GB SSD. 

The biggest savings will likely hit the premium end of the spectrum in this year's Black Friday laptop deals. This is the $1,000+ / £1,000+ machines that have plenty of wiggle room on their costs due to the sheer size of their price tag. We often see high-end configurations of the Dell XPS 13 in this category, but also mid-range MacBooks and starter gaming laptops as well. This year we're expecting some of the biggest offers to land on the M1 MacBook Air and Pro, the Dell XPS 13, the Razer Blade 14, and the HP Spectre x360.

Is it worth waiting for Black Friday to buy a laptop?

People always want laptops and the big retailers know this, hence why Black Friday laptop deals are some of the more extensive offers over the sales weekend. The more competition there is, the better for us as consumers, as virtual storefronts will be continuously trying to outdo each other in a bid for your cash. If you haven't got your eye on anything just yet, we would definitely suggest waiting and seeing what's available. 

However, if you've been watching prices on your model of choice falling then it might be time to think about moving in early. Black Friday laptop deals aren't exactly constrained to the 24 hours of the event itself anymore. With the earlier sales last year bringing retailers so much extra revenue, and considering the shipping concerns of 2021, it's likely we'll see a much more spread out deals period over the next few weeks. 

That means you could snap up a Black Friday-level laptop deal well before the official event kicks off. 

When to buy a laptop ahead of Black Friday

Black Friday laptop deals

(Image credit: HP)

If you are already looking for Black Friday-level laptop deals, it's worth keeping in mind the kinds of specs and features you're after for your cash. There are a few easy to spot hallmarks of a good deal, though, which is helpful considering it's difficult to work out whether you really are looking at a Black Friday-level offer or not. 

If you're after a cheap Chromebook, for example, we'd recommend waiting for one with at least 4GB RAM and 32GB of storage for under $150 / £150. However, for a Windows machine with a similar entry level spec (4GB RAM, 128GB SSD storage, i3 processor), you'd be better off aiming for a $299 / £299 price tag to make an early buy worthwhile. 

Once you double up your RAM and potentially think about moving up to an Intel i5 processor, $399-$499 / £399-£499 is a strong sales price that we tend to see in official Black Friday laptop deals (and would be well worth a punt ahead of them). However, of course, that is all depending on the price of the actual machine you're buying - these prices are geared towards more budget-minded models like the Dell Inspiron 3000 or Lenovo IdeaPad 3, as opposed to the MacBook and Dell XPS configurations on offer. 

If you're moving more into the mid-range ahead of this year's Black Friday laptop deals, it's worth making sure that you're picking up a 2-in-1 convertible display, extra long battery life, or a super slim bezel on your machine while also potentially moving up to 512GB of SSD storage space. We would expect to see prices on these kinds of machines sitting at between $499 and $699 / £499-£699 over Black Friday, and you might even find some particularly strong deals on the big name ultrabooks in this category as well. 

Once you move up beyond this price tag, early Black Friday laptop deals start to become a lot easier to discern. That's because these models, regardless of the configuration, rarely introduce new record low prices. If you spot a MacBook Air M1 for under $849.99, or a Dell XPS 13 for under $649, for example, you can already assume you're getting a good deal.

Today's best deals

Our price comparison engine is working 24/7 to bring you the latest deals on some of our favorite laptops this side of Black Friday, whether you're part of the Apple faithful, or prefer a sleek Dell XPS ultrabook, or perhaps even a Chromebook or gaming powerhouse, these are the best prices around. 


Having a capable laptop on your desk is only one half of the story. After all, you're going to need peripherals to step-up your setup in style. Why go for anything less than one of the best gaming keyboards and best PC headsets for gaming this year? 

Better still, take the action to the big screen with the best gaming monitors and keep that cursor pointing where you want it to go with the best gaming mouse available. 

On the subject of the upcoming sales season, you might also like to take a quick look at our Black Friday gaming chairs and Black Friday PS5 guides. We're also rounding up all our expectations for this year's Black Friday gaming PC deals and Black Friday curved monitor deals as well.