Another day, another Bat-boat load of new Dark Knight goodness.
Head to youtube to see both videos, starting with the brilliant Gotham Tonight profile of Bruce Wayne - which elegantly mimics the sort of entertainment journalism shows that fill TV schedules in the US.
It, like every element of this brilliant viral campaign, makes us feel like the Bat-universe is real and happening somewhere in America right now.
When you watched all 9 ace minutes of that (which includes contributions from Aaron Eckhart and Christian Bale, in character), head over to youtube again to see the new TV spot , which has new footage and lines of dialogue you'll be quoting by this afternoon.
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