"The price will be paid" in new The Walking Dead season 7 posters

By now you've probably noticed that AMC are doing their utmost to hype the doom and gloom that will come from Negan's arrival on The Walking Dead, and their latest bit of season 7 promotional work has taken the form of three posters.

Check them out below...

The imagery on display here will be pretty familiar to anyone who has been following the deluge of promotional material for season 7, which has already featured plenty of Negan with Lucille and Rick on his knees. Indeed, it's hard to see how the show can push fanticipation to the next level at this point given that it understandably wants to keep a good portion of its footage under wraps so as to better preserve the mystery of Negan's victim. Of course, that won't stop AMC from trying to do just that for a few more weeks while we await the season 7 premiere in October. 

Season 7 of The Walking Dead will debut on AMC on October 23, 2016.

Images: AMC

Amon Warmann

Amon is a contributing editor and columnist for Empire magazine, but is also a Film and TV writer for GamesRadar+, Total Film, and others. He has also written for NME, Composer Mag, and more, along with being a film critic for TalkSport. He is also the co-host of the Fade to Black Podcast, and a video mashup creator. Can also do a pretty good Bane impersonation.