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  1. Games
  2. Events & Conferences

GamesRadar E3 2011 Awards: Worst First Impression

Features
By GamesRadar Staff published 23 June 2011

Second chances - and second trailers, second press releases and second demos - were made for games like these

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E3 is gaming’s biggest stage and brightest spotlight – with the right reveal, a publisher can ensure that its title is talked about and drooled over for months to come. Unfortunately, the reverse is true as well. Flub that first appearance and, well, you’ll be mocked for months to come. These nominees may not be bad, but the attention they received during and after E3 definitely was.

The Nominees:

Kinect Disneyland Adventures

Excuse our cynicism. We love Disney and we like the idea of a virtual Disneyland for kids who can’t always visit Orlando or Anaheim (but who can afford a Kinect?)… it’s just, after the horrifying kiddie circus that was last year’s Kinect reveal, we hoped Microsoft would focus their conference on more mature gamers. That hope died as soon as Mickey Mouse motion-control high-fived a child actor, and we fear it will never return.

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  • Future Games Show Everything announced at the Future Games Show Spring Showcase 2026
  • Highguard character in leather armor holding a rifle Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
  • Fable 4 key art cropped without logo featuring protagonist in middle ahead of castle with sword and magic Everything announced at the Xbox Developer Direct 2026

Fable: The Journey

Kids only represent half the fear we feel with Kinect – the other half was quickly realized, however, when Peter Molyneux took the stage at Microsoft’s press conference to debut his latest chapter of Fable. Gone was the vast fantasy world and open-ended adventures we’ve come to expect, replaced by what looked every bit like a linear “on rails” wagon ride with occasional stops for linear “on rails” magic combat. If Kinect could reduce Fable to this kind of hand-holding casual fare, what could it do to the rest of our favorite 360 franchises?

Need for Speed: The Run

You know what racing fans absolutely love? Not racing. Or driving. Or even being near a car. Yes, what racing fans are after in their racing games these days is less racing and more… walking. And running. And jumping. And overly complicated quicktime events that involve walking, running and jumping. Plus, helicopters.

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By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Which is why the reveal of Need for Speed: The Run’s on-foot gameplay was met with such joy and enthusiasm. Except it wasn’t. Because everything we just wrote is a lie. Later, the developers assured us that these controversial sections would only account for 10% of the overall game, but the initial damage was done.

And the %26ldquo;winner%26rdquo; is%26hellip;

Fable: The Journey

Just how botched was Fable: The Journey’s announcement? Enough that, by the very next day, Peter Molyneux was admitting the reveal could have gone much better and using his time with journalists behind closed doors to convince them that the game was, despite first impressions,not on rails.You control the speed and direction of the wagon. You can choose different paths to drive down. You can get off the wagon and explore the surrounding area (to a limited degree). You can customize your own form of magical combat when fighting monsters. But could you tell any of that from Microsoft’s press conference? No.

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  • Fable 4 key art cropped without logo featuring protagonist in middle ahead of castle with sword and magic Everything announced at the Xbox Developer Direct 2026



MONDAY:
Most graphics | Coolest character reinvention
Best response to fan feedback
TUESDAY:
Best trailer | Most satisfying gore | Guiltiest pleasure
Most shameless rip-off
WEDNESDAY:
Best new game we know nothing about
Worst first impression | Best game for masochists
THURSDAY:
Most likely to consume our lives | Artsiest-fartsiest
Most tasteless
FRIDAY:
Might not actually suck | Proof that 2D isn't dead | BEST OF SHOW

The Nominees:

Kinect Disneyland Adventures

Excuse our cynicism. We love Disney and we like the idea of a virtual Disneyland for kids who can’t always visit Orlando or Anaheim (but who can afford a Kinect?)… it’s just, after the horrifying kiddie circus that was last year’s Kinect reveal, we hoped Microsoft would focus their conference on more mature gamers. That hope died as soon as Mickey Mouse motion-control high-fived a child actor, and we fear it will never return.

Fable: The Journey

Kids only represent half the fear we feel with Kinect – the other half was quickly realized, however, when Peter Molyneux took the stage at Microsoft’s press conference to debut his latest chapter of Fable. Gone was the vast fantasy world and open-ended adventures we’ve come to expect, replaced by what looked every bit like a linear “on rails” wagon ride with occasional stops for linear “on rails” magic combat. If Kinect could reduce Fable to this kind of hand-holding casual fare, what could it do to the rest of our favorite 360 franchises?

Need for Speed: The Run

You know what racing fans absolutely love? Not racing. Or driving. Or even being near a car. Yes, what racing fans are after in their racing games these days is less racing and more… walking. And running. And jumping. And overly complicated quicktime events that involve walking, running and jumping. Plus, helicopters.

Which is why the reveal of Need for Speed: The Run’s on-foot gameplay was met with such joy and enthusiasm. Except it wasn’t. Because everything we just wrote is a lie. Later, the developers assured us that these controversial sections would only account for 10% of the overall game, but the initial damage was done.

And the %26ldquo;winner%26rdquo; is%26hellip;

Fable: The Journey

Just how botched was Fable: The Journey’s announcement? Enough that, by the very next day, Peter Molyneux was admitting the reveal could have gone much better and using his time with journalists behind closed doors to convince them that the game was, despite first impressions,not on rails.You control the speed and direction of the wagon. You can choose different paths to drive down. You can get off the wagon and explore the surrounding area (to a limited degree). You can customize your own form of magical combat when fighting monsters. But could you tell any of that from Microsoft’s press conference? No.



MONDAY:
Most graphics | Coolest character reinvention
Best response to fan feedback
TUESDAY:
Best trailer | Most satisfying gore | Guiltiest pleasure
Most shameless rip-off
WEDNESDAY:
Best new game we know nothing about
Worst first impression | Best game for masochists
THURSDAY:
Most likely to consume our lives | Artsiest-fartsiest
Most tasteless
FRIDAY:
Might not actually suck | Proof that 2D isn't dead | BEST OF SHOW
GamesRadar Staff
GamesRadar Staff
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The GamesRadar+ Team

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

Read more
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