Netflix is opening physical stores – and Blockbuster has the perfect reaction

Blockbuster vs Netflix
(Image credit: AP Photo/Ron Heflin)

Netflix is planning to open brick-and-mortar locations – and both Blockbuster and Redbox have (hilariously) responded.

"Oh boy," Blockbuster tweeted. "Should we tell @Netflix how this ends?"

Redbox, known for their DVD rental vending machine usually located in American retailers like Wal-Mart, replied, "I think I've seen this film before."

All jokes aside, it doesn't look like the upcoming physical locations will be selling DVDs (though more information is still to come). Instead, a new Bloomberg report says that the tentatively titled 'Netflix House' will be a place fans can "play, shop, and eat."

"We've seen how much fans love to immerse themselves in the world of our movies and TV shows," Josh Simon, Vice President of Consumer Products at Netflix, told Bloomberg in a statement. "And we've been thinking a lot about how we take that to the next level."

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The venues will consist of retail, dining, and live entertainment experiences – with two locations opening in two unannounced cities in 2025.

According to Simon, Netflix House will have various, seasonal installations, with everything from ticketed shows inspired by its biggest series and restaurants featuring food from "unscripted shows." So we might not be able to eat at a real-life version of Scoops Ahoy, but their new Stranger Things ice cream brand will most likely be for sale in a cooler on the property. Basically, it's Netflix's version of a theme park. We'd be down for a Blockbuster theme park, though, too.

For more, check out our list of the best Netflix movies, or, the best Netflix shows, to stream right now.

Lauren Milici
Senior Writer, Tv & Film

Lauren Milici is a Senior Entertainment Writer for GamesRadar+ currently based in the Midwest. She previously reported on breaking news for The Independent's Indy100 and created TV and film listicles for Ranker. Her work has been published in Fandom, Nerdist, Paste Magazine, Vulture, PopSugar, Fangoria, and more.