Hold your Horseas, because a UK-based Pokemon Center is coming this October

(Image credit: The Pokemon Company)


Today the Pokemon Company announced that a Pokemon Center pop-up store is coming to the United Kingdom for four weeks this October. Pokemon Centers are franchise-specific shopping destinations that offer tons of exclusive merch and hold in-store events.There are currently Pokemon Centers in the US, Singapore, and Japan, but this UK-based shop will only be a temporary fixture, like the one in Paris that opened for three weeks back in 2014. 

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The London-based Pokemon Center will be located in the Shepherd's Bush Westfield location and will open on October 18. It’ll remain open until November 15. 

This is the first time a Pokemon Center will open in the UK, and it's no coincidence when you consider the location for the new Pokemon Sword and Shield, Galar, is based on the United Kingdom. The London Pokemon Center’s last day of operation, November 15, coincides with the release of Pokemon Sword and Shield. 

So far, there’s no other information about the UK-based store regarding what kind of exclusive wares it will offer, pricing, or opening hours, but there is a mock-up of the storefront and a very cute picture of Pikachu wearing a bowler hat. Bowler hat Pikachu is also carrying a fancy umbrella with a wooden handle featuring a carving of Psyduck (here’s hoping that’s available for purchase). 

The Tokyo-based Pokemon Center features uniformed greeters and merchants who walk the aisles peddling Pikachu hats. The store’s swag includes plushies, action figures, cereal boxes, and themed cups of soup. Maybe the UK one will have cans of Pokemon baked beans? If so, put me down for 50. 

Pokemon Sword and Shield will be released exclusively on the Nintendo Switch on November 15, 2019. 

Want to know all about the new Pokemon you’ll be able to catch? Check out our Sword and Shield Pokedex List.   

Alyssa Mercante

Alyssa Mercante is an editor and features writer at GamesRadar based out of Brooklyn, NY. Prior to entering the industry, she got her Masters's degree in Modern and Contemporary Literature at Newcastle University with a dissertation focusing on contemporary indie games. She spends most of her time playing competitive shooters and in-depth RPGs and was recently on a PAX Panel about the best bars in video games. In her spare time Alyssa rescues cats, practices her Italian, and plays soccer.