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  1. Games
  2. Third Person Shooters
  3. Marvel Rivals

Marvel Rivals devs are allowed to make their own original characters, NetEase threatens: "Stay tuned"

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By Jordan Gerblick published 18 August 2025

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Marvel Rivals Season 3 Jean Grey with glowing eyes and Phoenix Force fire
(Image credit: NetEase)
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Marvel Rivals developer NetEase has been given the green light to create its own original characters on top of pulling from Disney's never-ending roster of existing superheroes and villains.

In an interview with MP1st, Marvel Rivals creative director Guangyun Chen (better known by his nickname, Guangguang) confirmed in no uncertain terms that, "Yes, we are allowed to introduce original characters in Marvel Rivals."

Well, that's new. From launch, it's been an open question whether Disney is OK with NetEase straight-up making new characters out of whole cloth for an official Marvel game, and now we know. And, weirdly, it feels like something of a threat.

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"Stay tuned," said Guangguang when asked if anything's currently in development.

In fairness, this isn't a huge surprise considering Luna Snow is the creation of Marvel Future Fight developer Netmarble, although she's since appeared in various official Marvel comics.

I'm also not casting any doubt on NetEase's ability to draw up original characters, and after all, it was Marvel itself that unleashed the absolute menace that is Jeff the Shark on the world.

Regardless, it definitely sounds like NetEase has something up its sleeve, and that something sounds a whole lot like a brand new Rivals character outside of existing Marvel lore, but looking at the list of upcoming Marvel Rivals characters, which includes all of the leaks we know about, it seems it could be quite a while before the potentially new hero or villain's introduction.

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Marvel Rivals devs say those horny skins are based on "classic comic designs," thank you very much, and they're simply glad to "gain players' appreciation"

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Jordan Gerblick
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After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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