Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • BlizzCon 2026
  • Countdown to GTA 6
  • Join our monthly RPG Club
  • Game of the Week
  • G+RLS Podcast
  • GTA 6
  • Best gaming tech
  • Submit your clips. Win prizes
Want more Switch 2 news?

Sign up to our Switch 2 newsletter to make sure you get the very latest news on Nintendo's new console and its games every week


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games
  2. Adventure Games
  3. Pokemon
  4. Pokemon Red/Blue

After Pokemon Winds and Waves reveal, series boss has a very straightforward plan for future releases: "I believe what we must continue to do is keep making fun games"

News
By Scott McCrae
Published 2 March 2026

Tsunekazu Ishihara reckons the original games resonated with fans because they were "designed as an adventure close to the one that players live in"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Pokemon Red and Blue key art
(Image credit: Nintendo)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
1
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

The Pokemon Company CEO Tsunekazu Ishihara has explained why he believes the series resonates with players and how the team chooses what's coming next.

In news that is sure to make the knees of anyone who owned a Game Boy ache, Pokemon is now 30 years old. And yet, despite being the biggest thing in the world multiple times over, it seemingly keeps getting bigger with every entry, with the card game being more popular than ever, even if recent entries on the game side haven't all landed as well. With Pokemon Winds and Waves on the way, people seem genuinely excited about what's to come (although most of that is probably thanks to the best of Pokemon Winds and Waves' new starters, including the fire-Pomeranian Pombon).

Speaking to the Apple App Store (thanks Genki_JPN), Ishihara is asked what he believes resonated with people in the original Pokemon Red and Green releases. He explains, "The setting for the Pokemon games started with the Kanto region, which is similar to real-world Japan. The game was designed as an adventure close to the one that players live in."

Latest Videos FromGamesRadar+
Watch full video here:

Ishihara continues, "I've always believed connecting the world of Pokemon with the real world brings even more exciting possibilities." He adds, "the game experience connects to real-life experiences, such as catching insects, fishing, raising animals, or growing plants."

Ishihara is also asked what's next for the series (presumably, this interview was before the announcement of Winds and Waves), and he notes, "I believe what we must continue to do is keep making fun games." Obviously, that's a bit of a no-brainer, but Ishihara elaborates, saying, "It might sound broad, but it all comes down to whether people play our games and find them enjoyable; that's not something we can dictate. Sustaining that is what's important, and it's OK if everything else changes."

You may like
  • A trainer looking out at the ocean during the trailer for Pokemon Winds and Waves Pokemon Winds and Waves: Everything we know about the next Pokemon games so far
  • Screenshot of the start of a Pokemon Champions battle, two competing trainers are smiling and posing. Pokemon Champions lead wants to keep turn-based combat "forever, regardless of other" battle styles
  • In Pokemon Winds and Waves, the large whale-like Pokemon Wailord shoots water up from its blow hole on the surface of the ocean Pokemon Winds and Waves may not have turn-based fights as Game Freak dev hints system "could change"

Pokemon Winds and Waves Browt already has quite the fan following despite agreement that the grass starter is kinda ugly

Want more Switch 2 news?

Sign up to our Switch 2 Spotlight newsletter to make sure you get the very latest news on Nintendo's new console and its games every week

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
TOPICS
The Pokemon Company Game Freak
CATEGORIES
Nintendo Switch 2 Nintendo Platforms
Scott McCrae
Scott McCrae
Social Links Navigation
Contributor

Scott has been freelancing for over four years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
In Pokemon Winds and Waves, the large whale-like Pokemon Wailord shoots water up from its blow hole on the surface of the ocean
Pokemon Pokemon Winds and Waves may not have turn-based fights as Game Freak dev hints system "could change"
 
 
Screenshot of the start of a Pokemon Champions battle, two competing trainers are smiling and posing.
Pokemon Pokemon Champions lead wants to keep turn-based combat "forever, regardless of other" battle styles
 
 
Approaching the final mountaintop battle in Pokemon HeartGold and SoulSilver
Pokemon Pokemon Gold and Silver keep getting referenced by official accounts, and I want to believe
 
 
A human ditto taking a picture with a Ivysaur and  Venusaur in Pokemon Pokopia.
Pokemon Pokemon Pokopia was bioengineered to be the "best selling spin-off" according to Koei Tecmo CEO
 
 
Pokopia
Pokemon Pokemon just had its best ever year with $3.4 billion in net sales probably thanks to Pokopia
 
 
A red, tired-looking, thick mech points its arm at a woman walking the other direction in a forest - all from a Beast of Reincarnation screenshot
Action RPGs Game Freak admits Beast of Reincarnation “doesn’t really fit our vibe” after decades of Pokemon
 
 
Latest in Pokemon
Ame no chi hare onna art showing two characters facing off against an evil presence in the sky
Pokemon Pokemon devs reveal magical girl "laundry game" that uses real-life weather data
 
 
Pokopia
Pokemon Pokemon just had its best ever year with $3.4 billion in net sales probably thanks to Pokopia
 
 
Pokemon TCG 30th Celebration products with a 'sold out' label over the top of them
Tabletop Gaming Pokemon Center cancels countless reseller orders, but TCG fans seem to have been burned as well
 
 
Screenshot of the start of a Pokemon Champions battle, two competing trainers are smiling and posing.
Pokemon Pokemon Champions lead wants to keep turn-based combat "forever, regardless of other" battle styles
 
 
Pokemon Twitch marathon
Pokemon With Pokemon Bank's demise on the horizon, one modder makes their own GBA-to-Switch trade adapter
 
 
Image of the Amazon Exclusive Pokemon: 24-Movie Collection with a yellow GamesRadar+ background.
Entertainment Viz Media is launching all 24 Pokemon movies into one Blu-ray collection shaped like a Poke Ball, but you'll need $400 to catch them all
 
 
Latest in News
Zack Snyder
DC Movies Zack Snyder says now is the perfect time for a Dark Knight Returns adaptation as audiences are "exhausted by comic book movies"
 
 
Austin Abrams as Bryan in Resident Evil
Horror Movies First reactions to new Resident Evil movie say it "feels like you're playing a very good video game"
 
 
Diablo 4 Barbarian trailer screenshot shows a man wielding two axes shouting.
Diablo Diablo 4 season 15 is officially live following server issues and delay
 
 
One of the many protagonists in Eternal Darkness
Horror Games One of GameCube's most beloved cult classics shows signs of life with a tease from a remaster studio
 
 
Destiny 2
Destiny Bungie's mantra was "I love playing Destiny. I hate that it’s not better" in the MMO's early years
 
 
Exodus screenshot
RPGs Exodus lets you do polyamory, but the Mass Effect-like RPG's companions won't all be happy about it
 
 
LATEST ARTICLES
  1. Alan Ritchson as Reacher in Reacher season 4
    1
    Reacher season 5 release date speculation, cast, which book it's adapting, and everything else we know about the Prime Video show's return
  2. 2
    Diablo 4 season 15 is officially live following server issues and delay
  3. 3
    After 24 years, one of GameCube's most beloved cult classics shows signs of life with a tease from an excellent remaster studio
  4. 4
    Bungie's mantra was "I love playing Destiny. I hate that it’s not better" in the MMO's early years, says former lead
  5. 5
    Exodus lets you do polyamory, but the Mass Effect-like RPG's companions won't all be happy about it

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...