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Pokemon Red and Green boss says the iconic RPGs required "a great deal of trial and error" to realize Game Freak's "simple concept," fuelled by childhood nostalgia

News
By Catherine Lewis published 19 January 2026

Game Freak only had "limited resources" to work with, too

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Blastoise seen in the Pokemon Origins anime series.
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Developing the original Pokemon games wasn't exactly straightforward, says series boss Tsunekazu Ishihara, but the team at Game Freak remained "confident in the main gameplay elements" since they were all "tied to experiences everyone had as children," and they wanted "many people" to experience them via their RPGs.

In a new video message shared during the New York Game Awards – following Pokemon's win of the Andrew Yoon Legend Award – Ishihara, who served as producer of Pokemon Red and Green, discusses the origins of the iconic RPG series, which turns 30 this year. "Pokemon originated from a small idea from the Game Freak development team: Wouldn't it be fun if you could catch creatures in a game and trade them with your friends? Everything started from that simple concept," he begins.

"The development process, however, was not quite as easy," Ishihara admits. "It took a great deal of trial and error to figure out how to actualize that idea with the limited resources we had available. In the end, it took six years to complete the first games, Pokemon Red and Pokemon Green. Still, we all felt confident in the main gameplay elements that would become the foundation of the Pokemon video game series: catch, raise, trade, and battle."

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In retrospect, it's easy to say that the devs definitely right to feel so optimistic that they were onto a winner, but Ishihara explains that it's because of each gameplay mechanic's tie to the devs' childhood experiences – and their determination to let others experience them through their games – that Game Freak was ultimately able to see the RPGs through.

"We felt this way because these elements were tied to experiences everyone had as children when we were out catching bugs and growing plants and raising animals. With a strong desire to let many people experience that fundamental experience more deeply through Pokemon within the game, we were finally able to bring it to completion," he continues.

As they say, the rest is history, and from the immense success of Pokemon Red and Green, the series is still going strong after almost 30 years, nine generations of mainline games, and 1,025 creatures to collect.

Elsewhere in the video, Ishihara goes on to say that when it comes to thinking about "how to produce the next game – and how we can make it even more enjoyable for everyone," for him, a "major driving force" is the belief that "Pokemon has the power to connect the world."

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After 400 hours, Pokemon master beats "the hardest" Nuzlocke challenge run on his first try: "You can't tell me to do another one because it'll just be easier."

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I'm GamesRadar+'s Deputy News Editor, working alongside the rest of the news team to deliver cool gaming stories that we love. After spending more hours than I can count filling The University of Sheffield's student newspaper with Pokemon and indie game content, and picking up a degree in Journalism Studies, I started my career at GAMINGbible where I worked as a journalist for over a year and a half. I then became TechRadar Gaming's news writer, where I sourced stories and wrote about all sorts of intriguing topics. In my spare time, you're sure to find me on my Nintendo Switch or PS5 playing through story-driven RPGs like Xenoblade Chronicles and Persona 5 Royal, nuzlocking old Pokemon games, or going for a Victory Royale in Fortnite.

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