Blumhouse boss Jason Blum says M3GAN 2.0 flopped at the box office because they "overthought how powerful people's engagement was with her": "We all thought M3GAN was like Superman"

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M3GAN 2.0 had a disappointing opening weekend at the box office

Amie Donald as M3GAN in sci-fi horror M3GAN 2.0
(Image credit: Universal Pictures)

M3GAN 2.0 has glitched at the box office – but Jason Blum, who produced the movie and heads up production company Blumhouse Productions, has gotten candid about the reasons why.

"We all thought M3GAN was like Superman," he told The Town with Matthew Belloni podcast. "We could do anything to her. We could change genres, we could put her in the summer, we could make her look different, we could turn her from the bad guy into the good guy. And we kind of classically overthought how powerful people's engagement was with her."

Emily Garbutt
Emily Garbutt
Entertainment Writer

I’m an Entertainment Writer here at GamesRadar+, covering everything film and TV-related across the Total Film and SFX sections. I help bring you all the latest news and also the occasional feature too. I’ve previously written for publications like HuffPost and i-D after getting my NCTJ Diploma in Multimedia Journalism.

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