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Fable trademark renewed by Microsoft, here's what it could mean

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By Connor Sheridan published 2 July 2020

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Microsoft has renewed its Fable trademark in the US, confirming that it intends to use the dormant franchise in the future.

The US Patent and Trademark Office published the renewal application on June 30 after it was filed on June 26, as spotted by IGN. The application confirms that Microsoft is not currently using the trademark, however it does mark "Yes" in the "Intent To Use" field.

It's important to point out that Microsoft renewing the Fable trademark doesn't mean you should expect Fable 4 news to immediately follow. If companies don't continually renew their trademarks on their intellectual property, they'll eventually become abandoned (they can still restore them at that point, but it's more hassle). It's pretty common for video game companies to just keep their trademarks up to date even if nothing ever seemingly comes of it outside the company.

Article continues below
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  • Fable 4 gameplay screenshot Fable isn't a sequel, Playground Games lead says, because "we needed to reboot the franchise" and "put our stamp on it"
  • Fable Fable 4 is officially just Fable, and after a 16-year wait it finally launches this fall across Xbox, PC, and PS5

However, it's tough to ignore the timing. Fans recently noticed a newly registered Fable account on Twitter - though Xbox marketing boss Aaron Greenberg was quick to downplay its revival as standard practice for existing brands. On top of that, an upcoming Xbox Series X games showcase reportedly set for late July will show off first-party games headed to Microsoft's next-gen console.

The rumored headliner for that event is Halo Infinite, but a surprise appearance for Fable 4 would go a long way in courting excitement for the next round of Microsoft exclusives. The series has been dormant ever since Fable Legends was canceled late into development, and fans are definitely ready to hear more about the future of Albion - or if the rumors are right, possibly even the worlds beyond.

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Connor Sheridan
Connor Sheridan
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Former GamesRadar+ News Writer

I got a BA in journalism from Central Michigan University - though the best education I received there was from CM Life, its student-run newspaper. Long before that, I started pursuing my degree in video games by bugging my older brother to let me play Zelda on the Super Nintendo. I've previously been a news intern for GameSpot, a news writer for CVG, and was formerly a staff writer at GamesRadar+.

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