has released a nostalgic, ‘80s-inspired TV spot advertising the presence of a new, cutting-edge title at Litwak’s Arcade.
The new spot mocks-up a retro advert feel to push the game-within-a-movie, Fix-It Felix Jr. , a parody of Donkey Kong in which Wreck-It Ralph is the villain.
“Test your skills against this totally rad wrecker,” booms the voiceover, before promising the viewer two free quarters if it’s their birthday. Bonus!
Check it out, below…
The film sees Ralph tire of playing the villain his whole life, as he jumps into a neighbouring game, putting the whole arcade in jeopardy as a result. “Game-jumping” is apparently very dangerous, you see…
Starring the vocal talents of John C Reilly, Jane Lynch, Jack McBrayer and Sarah Silverman, Wreck-It Ralph will open in the UK on 15 February 2013.