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Uncharted 3: TV spot and info on Subway cross-promotion

Here's a new Uncharted 3 clip, released to mark the game's tie-in with the Subway chain. Just imagine – there are probably millions for whom this is the first glimpse of Nathan Drake, and now they'll forever think of him as the new, weirdly smooth-skinned Jared Fogle. Nice work, Subway! But if you've seen much of this before (albeit in a fashion that left the relationship between “eating at Subway” and “winning” vexingly unclear), you'll be more interested in what the promo can do for your Uncharted 3 experience. Sony has info for you too.

Above: Put down that dictionary – this right here is what “Synergy” means

Assuming you got here via your interest in the Uncharted series of videogames – as opposed to your Google News Alert for “Subway sandwiches” – Sony and Naughty Dog have another clip for you. In exchange for consuming a respectable amount of Subway-branded beverages, you'll get early access to the Uncharted 3 multiplayer, which the more stridently sandwich-averse won't be playing until the game's November 1 launch.


During this period, there's no end of Subway-related bits and pieces for you to unlock, ranging from genuinely-useful perks (branded cannily in Subway colors) to debatably-useful Subway in-game clothing. The latter, at least, serves the triple purpose of letting everyone know that (1) you were playing Uncharted 3 on day zero, (2) you've got yourself some brand loyalty and you don't care who knows it; and (3) anyone who gets your back in-game might just get access to the employees-only menu on their next sandwich-break. Hells yes, that's a thing – the chipotle cookies are a better idea in theory than in practice.

Oct 3, 2011

14 comments

  • IceBlueKirby - October 3, 2011 6:46 p.m.

    I eat at Subway sometimes, but I'm not buying Uncharted 3 for the multiplayer, so it won't do me any good. Still, I like the commercial. Also, chipotle cookies? lol
  • mockraven - October 3, 2011 3:25 p.m.

    Ok, so the promotion was both funny and a little creepy. I hope to never see Nathan Drake in a Subway again on the one, hand. On the other, that cup catching was pretty entertaining. I wonder if my hubby will try to get the Subway promo even though neither of us like that food chain.
  • Grif - October 3, 2011 12:33 p.m.

    I don't care about the whole play early thing (since I don't have access to a PS3), but I found the promotion hilarious.
  • inconceivable - October 3, 2011 12:20 p.m.

    I don't care about this at all, and I'm not going to participate in it because I don't like Subway (the only time I ate there my eyelids swelled up; I don't wish to replicate that experience). But I would rather games did product placement like this than the way they have been doing it. I'm looking at you, Alan Wake. Of course, this could be a warning that Uncharted 3's story mode will be filled with Subways. I will die a little inside if that turns out to be true.
  • codystovall - October 3, 2011 11:40 a.m.

    Jarrod lost weight but hes still fat....not fat as hell like he was so ... good job subway?
  • Tito45 - October 3, 2011 11:33 a.m.

    I can't believe they took the advertisement this far.... this makes me wonder if they'll do some other ridiculous shinanigan.
  • AngryScotsman - October 3, 2011 10:54 a.m.

    This is in-game advertising taken a little bit too far.
  • Burdmayn - October 3, 2011 1:25 p.m.

    I can't say I agree. The advertisements serve a purpose in that they allow people to play the game before it's released. It might be a bit crazy if this was for the final product, but it's part of a promotion. If you want a real example of in-game advertising gone wrong, look at Alan Wake.
  • AngryScotsman - October 5, 2011 10:11 a.m.

    I didn't mean this is in a a bad way, I think that this is hilarious. I totally understand in-game advertising just like I understand those online Play Pass doodads. I admire how far they went with this ad. It's very silly and I like it.
  • EnigmaSpirit - October 3, 2011 3:42 p.m.

    Same here. Ideally I don't think that any games should have advertising, but of course publishers like to make cash, and I doubt that too many people wouldn't buy a game because it has some advertising.
  • XanderGC - October 3, 2011 10:53 a.m.

    Nathan Drake is so epic he doesn't even drop his Subway drink when he is falling. That is hero material people. Also he can make a Subway Sub appear as if from nowhere. Simply amazing. :D
  • marioman50 - October 3, 2011 10:57 a.m.

    Too bad he doesn't work at subway, imagine the service!
  • marioman50 - October 3, 2011 10:53 a.m.

    AHHHHAHAHA!! so ridiculous
  • db1331 - October 3, 2011 10:42 a.m.

    I just traded in a bunch of old games I never play anymore to Gamestop on my lunch break. I got $300 for them, which is way more than I expected, so I went nuts. I paid off Uncharted 3, Dark Souls, and Skyward Sword, and still have around $150 on my card. I didn't think I would be getting Uncharted until next year sometime, so now this makes November just seem that much further away :-(

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