It was hard to be a Beyond Good & Evil 2 fan in 2009-2010. Since the game had never been technically announced (the teaser trailer never said Beyond Good & Evil in it), Ubisoft attempted to keep things very quiet. Ubisoft representatives said development was on-hold at Gamescom 2009, but this was soon denied by the publisher. When asked for clarification, Ubisoft UK said that the game wasn't technically delayed because it wasn't technically announced, but that it was, indeed, not being worked on. Technically.
Again, this claim was disputed by yet one more arm of Ubisoft. General Director of Ubisoft France Geoffroy Sardin outright denied these reports and said that development of the game was still moving forward. Ancel himself eventually stepped forward and reaffirmed this, claiming that the silence was due to the fact that the team was being kept small in order to maintain the spirit of the original, for fear that ballooning the staff would lead to a more commercialized product. Yves Guillemot, CEO of Ubisoft, also spoke out in 2010, saying, "We were, as we are, working on the game. What is very important with this next product is that it will be perfect."