Killzone 3 gets Kevin Butler'd in new TV spots

Kevin Butler, Sony's fictional VP of mildly-amusing departments, is putting his hyperbole to work for Killzone 3 in two new TV spots. Sony posted the ads on its PlayStation Blog earlier today, and announced that they'll be airing on networks like Comedy Central, ESPN, and G4 leading up to next week's release. The first is focused on Sony's new Sharpshooter Move peripheral, and the second champions the game itself:

We post the ads only because we find Sony's marketing monster oddly entertaining, even despite our natural reflexive tendency to scoff at any advertising, or, as we call it when we're sipping white wine with our bohemian brethren (at only the least popular bars), 'mind-rotting corporate propaganda' (mi-ro-cor-pro for short).

On that note - who needs ads when we've already reviewed the game?

Feb 18, 2011

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  • AlpineGuy - February 22, 2011 9:47 p.m.

    I swear I never even CONSIDERED buying a PS3 before Kevin Butler showed up. Now every time I see his charming mug I feel tempted to buy one. Anyone got a few Benjamins they don't need?
  • shyfonzie - February 21, 2011 8:04 p.m.

    I am also the VP of the Cold Hard Truth. And I understand why you always apologize when you post these, but I love 'em.
  • Turboash - February 21, 2011 2:50 a.m.

    Literally laugh out loud funny... "Aisle YOU!"
  • ultraextreme - February 20, 2011 9:27 p.m.

    46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 NOW it does everything.
  • Grungustmaze - February 20, 2011 4:34 p.m.

  • cronomonkey - February 20, 2011 4:02 a.m.

    Kevin Butler = Bad-ass
  • Zeipher - February 19, 2011 10:21 p.m.

    LOL @ the backwards man suit!
  • Yeager1122 - February 19, 2011 6:01 p.m.

    Im glad they started doing these ads instead of the creepy ones they used to have.
  • SumthingStupid - February 19, 2011 5:07 p.m.

    Kevin Butler <3
  • ShadowFoxNinja09 - February 19, 2011 4:26 p.m.

    @ShaneCedt- Videogames have NEVER been only for kids. Look at Pong in the 70's- Nolan Bushnell (the inventor) was a veritable playboy. Pong was so popular with the 20-40 year old demographic that he was getting all sorts of action from those cute 70's disco chicks. Every console, most every triple A title is released with the male 18-30 yr old in mind. Yes, some games are marketed specifically towards children (looking at you bratz and imagine games) but those are from shitty dev teams who are trying to make a quick cash grab. To restate my point, games are not about kids. Look at the rating on Killzone 3: M for Mature. That means you have to be 17 years or older to purchase it. It deals with death, killing, shooting, war, violence and I'm sure a plethora of other subjects that are really explored with the older mind in ... mind. But yeah, I just thought I'd let you know how ignorant you were of the truth through your rose-tinted glasses of nostalgia. Lots of kids grow up playing games, it's true, but none of them really appreciate just what they are playing. Go back and play some old games, you will see them in a whole new light; the light the developers intended you to see them in. Btw, Kevin Butler is kind of funny. I dont have a PS3 so he can't convince me to buy anything mwahaha. So I just chuckle and chortle at his ridiculousness. Cheers.
  • Fuzunga - February 19, 2011 7:11 a.m.

    I think I'm the only one in the world that hates these.
  • sgloomy - February 19, 2011 4:44 a.m.

    clean up...aisle you!! I shall use this online at some point
  • ShaneCedt - February 19, 2011 4:26 a.m.

    I notice that the dudes are of older variety in videogame ads. When I was growing up videogames was kid stuff.
  • d20Dark - February 19, 2011 3:28 a.m.

    I actually like the KB ads... usually more than any of the experiences I've had on the PS3. Uncharted being the exception, but KZ isn't on the list of "Must Have" or "Want" lists. But still, much love for KB despite much of the fanboy nonsense..
  • millarrp - February 19, 2011 2:05 a.m.

    I enjoy Kevin Butler ads. I don't own a PS3, but kudos to Sony for coming up with an entertaining advertising campaign.
  • kingsmikefan - February 19, 2011 1:19 a.m.

    I don't even have a ps3, so i can just watch and laugh.
  • lovinmyps3 - February 19, 2011 1:06 a.m.

    At least he didn't announce the PS3 jailbrake code. lol I think Kevin Butler's hilarious, but then I feel guilty for buying into their ads.
  • Markstone - February 19, 2011 12:51 a.m.

    I love these ads, Kevin Butler FTW! recaptcha: funimp franchise

Showing 1-18 of 18 comments

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