XCOM developer goes undercover as a store clerk to sell his game to the public. Hilarity ensues

It would appear that XCOM: Enemy Unknown is not an easy sell in today's climate. Strategy games (even great ones) are rarely best-sellers on current-gen consoles... probably because they haven't got the words 'Call of Duty' in the title. So it's funny but also a little sad to watch XCOM: Enemy Unknown's lead Designer, Jake Solomon, try to sell his new game to the public by posing as a store clerk in a Maryland game store. But mainly funny.

Our favourite bit? The part where he's explaining about it affecting you 'it's this' and then also 'it's this', pointing to his heart with incredible deadpan sincerity. Classic. Although he's not lying - everything he's saying about the game is true, as backed up by our own Dave Houghton in the GamesRadar UK Podcast.

Look out for our review of XCOM: Enemy Unknown very soon. The game is out on October 12 in the UK (Oct 9 in the US), so not long to wait now. It should be good. Definitely worth playing in a traffic jam.*

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Justin was a GamesRadar+ staffer for 10 years but is now a freelance writer, musician and videographer. He's big on retro, Sega and racing games (especially retro Sega racing games) and currently also writes for Play Magazine, Traxion.gg, PC Gamer and TopTenReviews, as well as running his own YouTube channel. Having learned to love all platforms equally after Sega left the hardware industry (sniff), his favourite games include Christmas NiGHTS into Dreams, Zelda BotW, Sea of Thieves, Sega Rally Championship and Treasure Island Dizzy.