Skip to main content
Join The Community
- Join our community
11
Premium Benefits
24/7
Access Available
21K+
Active Members
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • View Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Crimson Desert
  • Pokopia
  • Arc Raiders
  • The Boys S5
  • Starfield
  • Submit your clips. Win prizes
Don't miss these
Screenshot from Dwarves: Glory, Death, and Loot showing some pixelated fantasy dwarves facing down a menacing purple dragon.
Roguelike Games Indie dev who lives in a village of 1,000 people stunned as over 250,000 Steam users buy his roguelike
Arknights: Endfield character Yvonne with pink hair
Action RPGs Arknights: Endfield dev says launching a new gacha RPG in a post-Genshin Impact world is tough
Road to Vostok developer on a chair in the snow
FPS Games Steam charts rocked by Road to Vostok, a "single player Tarkov" FPS by a solo ex-military dev
Samson
Action Games Just Cause lead made Samson because he is sick of "swallowing all the crap the industry feeds us"
Nemesis: Retaliation box against a brick wall
Board Games This might be one of the best horror board games ever made, and I can't get enough of it
Santana uses CAPTCHA on Mesa's face in Prove You're Human
Adventure Games "The real world is always way more dank than we anticipate," Prove You're Human's creative director tells me
XCOM 2 screenshot showing an alien brute with a plasma gun
Strategy Games 10 years later and with no XCOM 3 in sight, I'm in love with XCOM 2 now more than ever
Big in 2026
FPS Games Hell Let Loose: Vietnam wants to be a tougher, smarter FPS where kills hardly matter: "We sit in a specific space where we're not COD or Battlefield, but also not military simulation"
Retro Rewind shopkeeper helps a customer in green shirt
Simulation Games The hottest new sim on Steam is a love letter to Blockbuster stores and everyone who remembers VHS
Hello Neighbor 2
Horror Games After selling 100,000 Steam copies in a week, publisher behind 8-year-old horror game says continued investment is key
The best 4X games to play in 2024
Games The best 4X games to play on PC and console right now
Clair Obscur: Expedition 33 lead Gustave faces a gommage
RPGs "You can't build clever little games anymore" unless you're Expedition 33, RPG legend says
Six characters pose heroically in promo art for Star Wars: Zero Company
Strategy Games Star Wars Zero Company will kill story characters, Fire Emblem-style
Fallout screenshots from Retro Gamer Magazine issue 186
Fallout Most of the original Fallout's humor was added just to make creator Tim Cain laugh: "We made this game for each other"
Fallout 4 power armor
Fallout A Fallout 4 QA tester nuked the RPG so hard that Zenimax executives got emails about it
  1. Games
  2. Strategy

XCOM developer goes undercover as a store clerk to sell his game to the public. Hilarity ensues

News
By Justin Towell published 4 October 2012

"We're still talking about videogames now, right?"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
Subscribe to our newsletter

It would appear that XCOM: Enemy Unknown is not an easy sell in today's climate. Strategy games (even great ones) are rarely best-sellers on current-gen consoles... probably because they haven't got the words 'Call of Duty' in the title. So it's funny but also a little sad to watch XCOM: Enemy Unknown's lead Designer, Jake Solomon, try to sell his new game to the public by posing as a store clerk in a Maryland game store. But mainly funny.

Our favourite bit? The part where he's explaining about it affecting you 'it's this' and then also 'it's this', pointing to his heart with incredible deadpan sincerity. Classic. Although he's not lying - everything he's saying about the game is true, as backed up by our own Dave Houghton in the GamesRadar UK Podcast.

Look out for our review of XCOM: Enemy Unknown very soon. The game is out on October 12 in the UK (Oct 9 in the US), so not long to wait now. It should be good. Definitely worth playing in a traffic jam.*

Article continues below
You may like
  • XCOM 2 screenshot showing an alien brute with a plasma gun 10 years later and with no XCOM 3 in sight, I'm in love with XCOM 2 now more than ever
  • Menace pre-launch screenshots After losing 92 soldiers in Menace, I'll never call XCOM brutal again
  • A plane in the air in Delivery Must Complete The comically long name of this Steam publisher led me to the discovery of a sick Ace Combat and DMC-inspired roguelike

*Please don't play it in a traffic jam

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
PC Gaming Xbox Platforms
PRODUCTS
XCOM: Enemy Unknown LOL
Justin Towell
Justin Towell
Social Links Navigation
Freelance Writer

Justin was a GamesRadar+ staffer for 10 years but is now a freelance writer, musician and videographer. He's big on retro, Sega and racing games (especially retro Sega racing games) and currently also writes for Play Magazine, Traxion.gg, PC Gamer and TopTenReviews, as well as running his own YouTube channel. Having learned to love all platforms equally after Sega left the hardware industry (sniff), his favourite games include Christmas NiGHTS into Dreams, Zelda BotW, Sea of Thieves, Sega Rally Championship and Treasure Island Dizzy.

Read more
XCOM 2 screenshot showing an alien brute with a plasma gun
Strategy Games 10 years later and with no XCOM 3 in sight, I'm in love with XCOM 2 now more than ever
 
 
Menace pre-launch screenshots
Strategy Games After losing 92 soldiers in Menace, I'll never call XCOM brutal again
 
 
A plane in the air in Delivery Must Complete
Action Games The comically long name of this Steam publisher led me to the discovery of a sick Ace Combat and DMC-inspired roguelike
 
 
A crop of the key art for Australia Did It, showing a group of mercenaries preparing to battle on top of a moving train - one has electric gauntlets, one has a massive bazooka and wears a skull mask, one has two revolvers, and another has a hazmat suit, gas mask, and a green energy weapon
Roguelike Games "Stop trying to get us to make the next Fortnite or Destiny," says the dev of this odd reverse bullet hell tactics game
 
 
Retro Rewind shopkeeper helps a customer in green shirt
Simulation Games The hottest new sim on Steam is a love letter to Blockbuster stores and everyone who remembers VHS
 
 
Star Wars Zero Company
Strategy Games Star Wars Zero Company lets you explore like it's a third-person action game outside of combat
 
 
Latest in Strategy
Princess Leia in Star Wars: Rebellion
Strategy Games Disney delists 14 Steam games without warning, including a Star Wars strategy game whose scale has never been duplicated
 
 
Key art for Warhammer Classics, with the collection's logo sprawled over a split image of five different Warhammer games.
Strategy Games Warhammer Classics brings over 20 games from the last 30 years to Steam "to safeguard this legacy"
 
 
Heroes of Might and Magic: Olden Era
Strategy Games Heroes of Might and Magic: Olden Era set to finally release into early access later this month
 
 
A pink-haired anime character with a Halo around their head in Anime Overload.
Strategy Games Anime Overload codes (April 2026) for Crystals, Tokens, and more
 
 
Six characters pose heroically in art for Star Wars: Zero Company
Strategy Games Star Wars Zero Company exists because late CoD co-creator asked about XCOM vet's dream game
 
 
Clash Royale
Strategy Games Clash Royale codes (April 2026) and how to redeem them for free Gold, emotes, banners, and more
 
 
Latest in News
Death Stranding 2
Action Games Hideo Kojima would "rather have the player walk away impacted than entertained," Troy Baker says
 
 
Overwatch Genji
FPS Games Overwatch Season 2 adds post-match voice chat, which is such a bad idea Blizzard's warning players
 
 
Bix in Andor season 2
DC Movies Andor star Adria Arjona is set to play alien queen Maxima in Superman sequel Man of Tomorrow
 
 
Princess Leia in Star Wars: Rebellion
Strategy Games Disney delists 14 Steam games without warning, including a Star Wars strategy game whose scale has never been duplicated
 
 
Diablo 4
Diablo Diablo 4 has been rated for Nintendo Switch in Indonesia, suggesting the ARPG could go handheld just like Diablo 3
 
 
Elden Ring alexander the pot questline start
Fantasy Movies A24's Elden Ring movie has entered production, and fans have already determined the perfect popcorn bucket
 
 
LATEST ARTICLES
  1. Death Stranding 2
    1
    Hideo Kojima would "rather have the player walk away impacted than entertained," Troy Baker says
  2. 2
    Overwatch Season 2 adds post-match voice chat, which is such a bad idea Blizzard's warning players
  3. 3
    Disney delists 14 Steam games without warning, including a Star Wars strategy game whose scale has never been duplicated
  4. 4
    Andor star Adria Arjona is set to play alien queen Maxima in Superman sequel Man of Tomorrow
  5. 5
    Diablo 4 has been rated for Nintendo Switch in Indonesia, suggesting the ARPG could go handheld just like Diablo 3

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...