Sam Loveridge

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Brand Director, GamesRadar+

Sam Loveridge is the Brand Director and former Global Editor-in-Chief of GamesRadar. She joined the team in August 2017. Sam came to GamesRadar after working at TrustedReviews, Digital Spy, and Fandom, following the completion of an MA in Journalism. In her time, she's also had appearances on The Guardian, BBC, and more. Her experience has seen her cover console and PC games, along with gaming hardware, for a decade, and for GamesRadar, she's in charge of the site's overall direction, managing the team, and making sure it's the best it can be. Her gaming passions lie with weird simulation games, big open-world RPGs, and beautifully crafted indies. She plays across all platforms, and specializes in titles like Pokemon, Assassin's Creed, The Sims, and more. Basically, she loves all games that aren't sports or fighting titles! In her spare time, Sam likes to live like Stardew Valley by cooking and baking, growing vegetables, and enjoying life in the countryside.

Latest articles by Sam Loveridge

Kojima may have moved on, but you don't have to with these deals

By Sam Loveridge published 26 June 26

Deals Kojima may have moved on, but you don't have to with these deals

Deals

GTA 6 protagonists Lucia and Jason stand poised for a confrontation, with both of them holding a gun while Lucia also carries a briefcase

GTA 6: Everything you need to know

By Sam Loveridge, Heather Wald last updated 24 June 26

Guide Counting down to GTA 6's November 2026 launch

Guide

The new games for 2026 and beyond banner image showing upcoming games The Blood of Dawnwalker, GTA 6, Fire Emblem Fortune's Weave, and Final Fantasy 7 Revelation

New games 2026 and beyond: The biggest video game release dates for PS5, Xbox Series X, PC, Switch, and more

By Emma-Jane Betts, Heather Wald last updated 24 June 26

Upcoming All the new games coming soon to PC and console in 2026, from Saros to GTA 6

Upcoming

A selection of Pokemon themed items including yellow Pikachu trainers, a Ditto game pad, Pokemon Legends Z-A and a boxed Pokemon TCG expansion

Pokemon merch you won't want to run away from this Prime Day

By Sam Loveridge published 23 June 26

Deals We've scoured the virtual shelves to bring you all the biggest Prime Day Pokemon deals worth shouting about this week.

Deals

The Elder Scrolls 6: Everything we know so far

By Sam Loveridge last updated 23 June 26

Guide Unpicking all the latest Elder Scrolls 6 news and updates as we await Bethesda's next huge RPG

Guide

PS5, Nintendo Switch, and PC accessories on a blue background with Prime Day deals badge

Best Buy's Tech Fest is here to take on Prime Day, but these are the 11 offers gamers should actually know about

By Tabitha Baker last updated 22 June 26

Deals Best Buy has launched its anti-Prime Day Tech Fest sale, but these are the deals gamers should really be paying attention to.

Deals

The upcoming PC games for 2026 banner image showing Warhammer 40,000: Dawn of War 4, The Blood of Dawnwalker, Star Wars: Zero Company, and Persona 4: Revival

Upcoming PC games: New PC games for 2026 and beyond

By Emma-Jane Betts, Heather Wald last updated 19 June 26

Upcoming All the latest upcoming PC games on the way in 2026 and beyond, from Control Resonant to Phantom Blade 0

Upcoming

Upcoming Xbox Series X games for 2026 and beyond

By Emma-Jane Betts, Heather Wald last updated 19 June 26

Upcoming Here are all of the upcoming Xbox Series X games landing in 2026 and beyond, from Fable to Forza Horizon 6, and GTA 6

Upcoming

Upcoming PS5 games: New PS5 games for 2026 and beyond

By Emma-Jane Betts, Heather Wald last updated 19 June 26

Upcoming Here's every new PS5 game for 2026 and beyond that you need to have on your radar, from exclusives like Marvel's Wolverine to AAA titans like GTA 6

Upcoming

Forza Horizon 6 acura chasing massive mech in mech my day showcase event

Best Xbox Series X games: The 25 greatest Xbox games to play in 2026

By Josh West last updated 17 June 26

Best List From Elden Ring to Forza Horizon 6, here are the best Xbox Series X games to play today

Best List

Best PS5 games: The 30 greatest PlayStation 5 games in 2026, ranked

By Josh West last updated 12 June 26

Best list From Death Stranding 2: On the Beach to Astro Bot, here's the best PS5 games you need to play in 2026

Best list

GamesRadar+'s upcoming Switch games for 2026 banner image shows a big woman looming over another character in Tomodachi Life: Living the Dream, Kanan Yuki in Digimon Story Time Stranger, Solid Snake in Metal Gear Solid Collection Vol 2, and a trainer in a battle in Pokemon Champions

Upcoming Switch games for 2026 and beyond

By Emma-Jane Betts, Heather Wald last updated 12 June 26

Upcoming Here are all the upcoming Switch games coming in 2026 and beyond

Upcoming

Everything announced at the Nintendo Direct June 2026

By Ali Jones last updated 9 June 26

Live All the news, trailers, and Nintendo Direct announcements

Live

A promotional image for Xbox Game Pass, featuring a huge range of devices playing games available on Xbox Game Pass

With a huge game library and top-notch benefits, XBOX Game Pass has something for every player

By Sam Loveridge published 9 June 26

Sponsor Content Created With Microsoft

The XBOX and PC gaming subscription combines a huge range of awesome titles to play right now, from the award-winning RPG Kingdom Come: Deliverance 2 to indies like TCG Card Shop Simulator, with massive day one drops

The lighthouse looks at a twisting tree in Keeper

Best Xbox exclusives you need to own

By Sam Loveridge last updated 9 June 26

Best List Ranking the best Xbox exclusives to play right now, from Fable 2 to Keeper

Best List

Elephants in Planet Zoo 2 surrounded by GamesRadar+ summer preview article badging

"We don't want to simplify it and make it easy, that's not where we're at": Planet Zoo 2 developer on approachability, animal improvements, and all new habitats

By Sam Loveridge published 8 June 26

Preview Preview | Planet Zoo 2 is improving on its zookeeper experience in pretty much every way

Preview

The magpie holding a burning log in Milktooth's Bad Magpie game

Here's my pick of the 5 best Xbox Games Showcase trailers – and it's not just the biggest games

By Sam Loveridge published 7 June 26

News The Xbox Games Showcase trailers include some super fun surprises

News

Fable: Everything you need to know about the RPG from Playground Games

By Heather Wald last updated 7 June 26

Guide All the latest news on the upcoming Fable RPG, from a reworked morality system to the Playground's reactive open world

Guide