Sam Loveridge

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Brand Director, GamesRadar+

Sam Loveridge is the Brand Director and former Global Editor-in-Chief of GamesRadar. She joined the team in August 2017. Sam came to GamesRadar after working at TrustedReviews, Digital Spy, and Fandom, following the completion of an MA in Journalism. In her time, she's also had appearances on The Guardian, BBC, and more. Her experience has seen her cover console and PC games, along with gaming hardware, for a decade, and for GamesRadar, she's in charge of the site's overall direction, managing the team, and making sure it's the best it can be. Her gaming passions lie with weird simulation games, big open-world RPGs, and beautifully crafted indies. She plays across all platforms, and specializes in titles like Pokemon, Assassin's Creed, The Sims, and more. Basically, she loves all games that aren't sports or fighting titles! In her spare time, Sam likes to live like Stardew Valley by cooking and baking, growing vegetables, and enjoying life in the countryside.

Latest articles by Sam Loveridge

GamesRadar+ Replay

By Sam Loveridge Last updated 1 July 26

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Steam Deck with mascot face on screen surrounded by compatible Steam Deck docks

The best Steam Deck dock 2026: fantastic hubs that'll help you make a lower-spec Steam Machine setup

By Phil Hayton Last updated 30 June 26

Buying Guide Here are the best Steam Deck dock options for Valve's handheld and compatible alternatives, including hubs that are great for at home and travel.

Buying Guide

The Legend of Zelda: Breath of the Wild artwork of Link looking over his shoulder as he stands on a hilltop overlooking Hyrule

The best Zelda games of all-time

By David Roberts Last updated 29 June 26

Best List From Majora's Mask to Tears of the Kingdom, here are the 10 best Zelda games to play right now

Best List

Kojima may have moved on, but you don't have to with these deals

By Sam Loveridge Published 26 June 26

Deals Kojima may have moved on, but you don't have to with these deals

Deals

GTA 6 protagonists Lucia and Jason stand poised for a confrontation, with both of them holding a gun while Lucia also carries a briefcase

GTA 6: Everything you need to know

By Sam Loveridge, Heather Wald Last updated 24 June 26

Guide Counting down to GTA 6's November 2026 launch

Guide

A selection of Pokemon themed items including yellow Pikachu trainers, a Ditto game pad, Pokemon Legends Z-A and a boxed Pokemon TCG expansion

Pokemon merch you won't want to run away from this Prime Day

By Sam Loveridge Published 23 June 26

Deals We've scoured the virtual shelves to bring you all the biggest Prime Day Pokemon deals worth shouting about this week.

Deals

Best Buy's Tech Fest is here to take on Prime Day, but these are the 11 offers gamers should actually know about

By Tabitha Baker Last updated 22 June 26

Deals Best Buy has launched its anti-Prime Day Tech Fest sale, but these are the deals gamers should really be paying attention to.

Deals

Everything announced at the Nintendo Direct June 2026

By Ali Jones Last updated 9 June 26

Live All the news, trailers, and Nintendo Direct announcements

Live

A promotional image for Xbox Game Pass, featuring a huge range of devices playing games available on Xbox Game Pass

With a huge game library and top-notch benefits, XBOX Game Pass has something for every player

By Sam Loveridge Published 9 June 26

Sponsor Content Created With Microsoft

The XBOX and PC gaming subscription combines a huge range of awesome titles to play right now, from the award-winning RPG Kingdom Come: Deliverance 2 to indies like TCG Card Shop Simulator, with massive day one drops

Elephants in Planet Zoo 2 surrounded by GamesRadar+ summer preview article badging

"We don't want to simplify it and make it easy, that's not where we're at": Planet Zoo 2 developer on approachability, animal improvements, and all new habitats

By Sam Loveridge Published 8 June 26

Preview Preview | Planet Zoo 2 is improving on its zookeeper experience in pretty much every way

Preview

The magpie holding a burning log in Milktooth's Bad Magpie game

Here's my pick of the 5 best Xbox Games Showcase trailers – and it's not just the biggest games

By Sam Loveridge Published 7 June 26

News The Xbox Games Showcase trailers include some super fun surprises

News

Fable: Everything you need to know about the RPG from Playground Games

By Heather Wald Last updated 7 June 26

Guide All the latest news on the upcoming Fable RPG, from a reworked morality system to the Playground's reactive open world

Guide