My favorite Prime Day Warhammer deal isn't actually on Amazon

The Warhammer 40,000 Starter Set box and contents on a wooden table, with a 'Prime Day Deals' badge in the top corner
(Image credit: Future)

Update: The week's Warhammer deal is over, so the offer in question has ended and Walmart's listing has jumped back up in price (sorry, folks). At the time of writing, your next best bet in the US is at Amazon for $93.50 instead of $110, which isn't too far off the starter set's lowest price. As for the UK, you can get it for £52 instead of £65 at Wayland Games. For more on the latest offers, check out our guide to the upcoming Black Friday Warhammer deals.

Original story follows.


Breaking open boxes of Warhammer 40K, The Lord of the Rings Strategy Battle Game, and the rest on Christmas morning is a fond memory for lots of us - including me. And if you were toying with the idea of getting back into the hobby over the next few months or trying it for the first time (perhaps even during the Christmas holidays), it seems as if someone heard you. I spotted a Prime Day discount that brings the brand-new Warhammer 40,000 Starter Set to its lowest price... except the deal isn't actually at Amazon at all.

Although Amazon had this sewn up with an offer around $91 as part of its Prime Day board game deals, Walmart snuck in at the last moment with an even better reduction. Rather than the usual $110, the retail heavyweight is offering a Warhammer 40K beginner box for a heavily reduced $86.99. So far as I can tell, that's the cheapest it's ever been - and by around $5, too.

Based in the UK? You can also pick up the same box for £52 at Wayland Games instead of  £65. Yes, it's currently not in stock, but will be shipped out as soon as it's available. 

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UPDATE: Just be aware that this deal has now ended. Your next lowest price is at Amazon for $93.50, or Wayland Games in the UK for £52.

Warhammer 40K Starter Set | $110 $86.99 at Walmart
Save $23 - That's the cheapest this beginner box has ever been, so Walmart's doing pretty well for itself while everyone's attention is focused on Prime Day. Normally, it averages $94.

Buy it if:
✅ You're starting a Marine or Tyranid army
✅ You want to learn how to play

Don't buy it if:
❌ You need paints or terrain
❌ Massive painting projects intimidate you

Price check:
💲 Amazon $93.50
💲 Games Workshop $110

If I was trying to get into Warhammer 40K for the first time or as a lapsed player, this would be a very decent choice. While it doesn't come with paints and isn't as comprehensive as the Ultimate equivalent (you can see the difference in our guide to the Warhammer 40K Starter Sets), it eases you into the game with step-by-step instructions and gives you a base to start building larger armies. Plus, it's so much cheaper than the Ultimate Starter Set right now - almost $100 / £50 less, and for nearly the same amount of miniatures. Barring some terrain, anyway.

Of course, this isn't the only offer that's kicking around for sales season. There are plenty of discounts as part of Amazon's Prime Day gaming deals, and you'll find our top picks below. 

Today's best Prime Day gaming deals


Want to print your own armies? Check out the latest offers in Amazon's Prime Day 3D printer deals. As for recommendations on what you should play next, don't miss the best board games or these must-have board games for adults. 

Benjamin Abbott
Tabletop & Merch Editor

As the site's Tabletop & Merch Editor, you'll find my grubby paws on everything from board game reviews to the latest Lego news. I've been writing about games in one form or another since 2012, and can normally be found cackling over some evil plan I've cooked up for my group's next Dungeons & Dragons campaign.