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Jerry Bruckheimer - one of the two Hollywood producers credited with creating the blockbuster format - recently gave an interview to Latino Review in which he talked about all his upcoming film projects, including the adaptation of the Prince Of Persia: Sands Of Time videogame (advertisements for which have been digitally inserted into the upcoming chick flick Confessions Of A Shopaholic. Relevant quotes below:
Is this the future of advertising, this "in movie advertising", seeing the Prince Of Persia and G-Force ads CGI'd into Confessions Of A Shopaholic? Is that a first?
Bruckheimer: "I don't know. It's funny because I was watching the movie and we had ads for other films and I said, 'Why don't we put our own movies in here?' It's kind of silly to promote someone else's movies."
Was that done in the late stage of the film?
Bruckheimer: "Yes. It was done two weeks ago."
How big is Prince Of Persia going to be?
Bruckheimer: "As far as the scope of it, it's enormous. It's a big romantic adventure."
It's based on the Sands Of Time game, the one that came out a few years ago?
Bruckheimer: "Yes."
And nothing on the current one that's out?
Bruckheimer: "No. Well, I mean, I shouldn't say no. I haven't played the current one. I heard that it got really good reviews."
Will there be a lot of stunts and action scenes that people haven't seen before? Is it more Parkour , like with the Prince?
Bruckheimer: "There's Parkour, yeah."
A lot of action then. Is this a future franchise, a new Pirates?
Bruckheimer: "You never know. If you'd have asked me this question before, before the first Pirates came out I would've said that you were nuts and that we just hoped to get this one sold. You don't know."
But with the success of Pirates –
Bruckheimer: "Every movie is a different thing unto itself. I really just don't know."
The full interview also mentions G-Force, Pirates Of The Caribbean IV and The Sorcerer's Apprentice, and can be read here .
