Jerry Bruckheimer - one of the two Hollywood producers credited with creating the blockbuster format - recently gave an interview to Latino Review in which he talked about all his upcoming film projects, including the adaptation of the Prince Of Persia: Sands Of Time videogame (advertisements for which have been digitally inserted into the upcoming chick flick Confessions Of A Shopaholic. Relevant quotes below:
[following a question about going on set] What about the big theatrical stuff like Prince Of Persia?
Bruckheimer: "That's different. I can't be there all the time. So every couple of weeks I'll visit the set. That one is in London, but if it's in town I'll be there everyday, but when it's out of town, especially that film which shot in Morocco and London. So that's difficult."
Is this the future of advertising, this "in movie advertising", seeing the Prince Of Persia and G-Force ads CGI'd into Confessions Of A Shopaholic? Is that a first?
Bruckheimer: "I don't know. It's funny because I was watching the movie and we had ads for other films and I said, 'Why don't we put our own movies in here?' It's kind of silly to promote someone else's movies."
Was that done in the late stage of the film?
Bruckheimer: "Yes. It was done two weeks ago."
How big is Prince Of Persia going to be?
Bruckheimer: "As far as the scope of it, it's enormous. It's a big romantic adventure."
It's based on the Sands Of Time game, the one that came out a few years ago?
And nothing on the current one that's out?
Bruckheimer: "No. Well, I mean, I shouldn't say no. I haven't played the current one. I heard that it got really good reviews."
Will there be a lot of stunts and action scenes that people haven't seen before? Is it more Parkour , like with the Prince?
Bruckheimer: "There's Parkour, yeah."
A lot of action then. Is this a future franchise, a new Pirates?
Bruckheimer: "You never know. If you'd have asked me this question before, before the first Pirates came out I would've said that you were nuts and that we just hoped to get this one sold. You don't know."
But with the success of Pirates –
Bruckheimer: "Every movie is a different thing unto itself. I really just don't know."
The full interview also mentions G-Force, Pirates Of The Caribbean IV and The Sorcerer's Apprentice, and can be read here .