Super Smash Bros. Ultimate director "can't hope to compete with what doctors do," but he's content to "buff peoples' lives" with games

Super Smash Bros. Ultimate Isabelle
(Image credit: Nintendo)

Super Smash Bros. series director and Kirby creator Masahiro Sakurai is "conscious" that game developers can't "compete" with the work of some professions, like doctors, but he still believes games can "buff" peoples' everyday lives regardless.

While accepting a lifetime achievement award at the 30th AMD Ceremony earlier this week, Sakurai broke down why he spent hundreds of thousands of dollars creating a YouTube channel where he gave the public three decades of pent up game dev advice at no cost.

Freelance contributor

Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that's vaguely silly. Also has an English Literature and Film Studies degree that he'll soon forget.

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