Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Slay the Spire 2
Roguelike Games "Slay the Spire 2 has taken over his life":  Palworld CEO gets a telling off for playing too much of the deckbuilder
Nioh 3 character holding shining jade medallion
Action RPGs "Nioh 3 is a great game but it's not perfect," devs say in refreshing show just weeks after the acclaimed RPG's release
Nier Automata director Yoko Taro
Action RPGs Nier creator Yoko Taro thinks the indie game dev scene is "too intimidating for me to even think of entering"
James holds the Alice stuffie in concept art by Jean Walter
Adventure Games Alice Madness Returns creator American McGee is making a spiritual successor, and he's not worried about EA
Tom, recently saved from drowning, looks groggily up at Jerry in a Tom and Jerry cartoon
Games Shigeru Miyamoto said Tom and Jerry's cartoon reality was "vital fuel" for Nintendo's early games
The cowboy cat from the desert in Mewgenics
Roguelike Games Steam expert advises devs stick to the "Little League" section with friendslop before attempting anything like Mewgenics
Nintendo
Games Nintendo's Shigeru Miyamoto saw games in the '80s becoming like "pornography"
A lady looks shocked.
Games 55-year industry vet made the first CRPG, got laid off, went bankrupt, but "I don't care": "Business does not love you"
Mario swims around in a Frog Suit in art for Super Mario Bros. 3
Super Mario Shigeru Miyamoto had to "force" in Super Mario Bros 3's iconic Frog Suit because it was fun even though it sucked
A screenshot of Yoko Taro in the "Message from NieR: Automata director Yoko Taro" Square Enix video announcing Nier: Automata's Steam release.
Action RPGs Nier: Automata creator Yoko Taro sees it "as a form of respect" when devs "say outright that they copied" his action RPG
Blastoise seen in the Pokemon Origins anime series.
Pokemon Pokemon Red and Green boss says the RPGs needed "a great deal of trial and error" to realize the devs' "simple concept"
Dark Souls
Dark Souls Dark Souls and Elden Ring director "wouldn't necessarily say" that FromSoftware invented the Soulslike genre
Death Stranding Norman Reedus and baby
Games RPG legend advises new devs to be like Hideo Kojima and create their own style – or just "have a rich daddy"
Dark Souls: Remastered
Action RPGs FromSoftware head Hidetaka Miyazaki says games like Elden Ring and Dark Souls aren't "simply cranking up the difficulty"
The key art for the Blue Prince showing a doorway on a blue wall, which is open to reveal several more rooms within its frame, a person deep within opening another door several layers deep to a bright white light
Puzzle Games Blue Prince creator couldn't "physically" make another game as "ambitious" as his 2025 puzzle hit
  1. Games

Despite creating all-timer hits Kirby and Super Smash Bros, Masahiro Sakurai still doesn't think he's a "hit maker," and is envious of other devs for their "incredible" creations

News
By George Young published 9 January 2026

Even industry legends can suffer from imposter syndrome, apparently

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Kirby Air Riders key art showing Kirby blazing along on a warp star as spear waddle dee and metaknight are ahead
(Image credit: Nintendo)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
0
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Even after he created both Kirby and Super Smash Bros., industry legend Masahiro Sakurai doesn't think of himself as a hit maker, or think of his games as hits. Instead, he says he looks at other people's games and feels that he has to "keep pushing" himself.

In an interview with 47 News that's been translated by GamesRadar+, Sakurai discusses what he would have done had Kirby failed to become the international mega hit it is today, and he doesn't think his life would be any different.

"It wasn't really like that," Sakurai says. "It didn't matter if the game sold well or not, I think I probably would have still devoted myself to game development. Also, I don't really think about having made a 'hit', or myself as a 'hit maker.'"

You may like
  • Key art for Super Smash Bros. Ultimate, showing fighters including Mario, Link, Bowser, and Inkling. Smash Bros creator Masahiro Sakurai says "it can be really frustrating" working on massive games with hundreds of devs: "There is work that clearly shows your results and work that doesn't"
  • Kirby Air Riders Kirby Air Riders team will disband after one final patch, says director Masahiro Sakurai: "Please enjoy the balance"
  • photoreal burger and orange drink in kirby air riders Super Smash Bros creator Masahiro Sakurai confirms those food JPEGs heal more based on how many calories they contain

It seems that despite Sakurai's monumental success, he feels imposter syndrome just like the rest of us mere mortals. "When I look at other games I think 'that's amazing,'" says Sakurai. "They do things that my team and I can't do. I am constantly thinking about how they managed to make something so incredible, and feel I have to keep on pushing myself to make something [that good]."

Despite comparing himself to others, he doesn't think it is helpful when it comes to game development due to the interactivity of the medium. "The truth is that developing video games is completely different to every other type of media, as technology is constantly improving," says Sakurai. "If you compare games made 20 or 30 years ago to games today, they are completely different. Because the medium is always evolving, you can't really look back and reflect properly on everything you've achieved."

Aside from technical advancements, games come in so many flavours, styles, and genres that it's really difficult and probably not helpful to compare Balatro to Clair Obscur: Expedition 33.

Super Smash Bros. and Kirby creator Masahiro Sakurai says "it's best to just play games, instead of looking at who made them," so please don't perceive him.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
Nintendo Switch Nintendo Switch 2 Platforms Nintendo
PRODUCTS
Kirby Super Smash Bros. Ultimate
George Young
George Young
Freelance News Writer

Freelance writer, full-time PlayStation Vita enthusiast, and speaker of some languages. I break up my days by watching people I don't know play Pokemon pretty fast.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Key art for Super Smash Bros. Ultimate, showing fighters including Mario, Link, Bowser, and Inkling.
Smash Bros creator Masahiro Sakurai says "it can be really frustrating" working on massive games with hundreds of devs: "There is work that clearly shows your results and work that doesn't"
 
 
Kirby Air Riders
Kirby Air Riders team will disband after one final patch, says director Masahiro Sakurai: "Please enjoy the balance"
 
 
photoreal burger and orange drink in kirby air riders
Super Smash Bros creator Masahiro Sakurai confirms those food JPEGs heal more based on how many calories they contain
 
 
Kirby Air Riders
Nintendo fans praise Smash Bros. creator for delivering a final Kirby Air Riders patch that could have easily been DLC
 
 
Hideo Kojima waving near a Sam Porter Bridges statue
Hideo Kojima says creativity "isn't special" and likens it to "sleeping, eating, walking, or bathing"
 
 
A screenshot of Yoko Taro in the "Message from NieR: Automata director Yoko Taro" Square Enix video announcing Nier: Automata's Steam release.
"I'm just such a warped person": Yoko Taro says he's "insufferable" and feels jealous of devs with "a place to belong"
 
 
Latest in Games
Marathon Schema distance runner implant in armory
Where to find Marathon Schemas and how to use them to buy Armory gear
 
 
Nier: Automata screenshot
Nier Automata-inspired indie includes a system that Yoko Taro "stopped" being added to his own action RPG
 
 
Xbox
Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes
 
 
Drifloon carries Ditto off to a Pokopia Dream Island
How to get to a Pokopia Dream Island
 
 
Palworld
Palworld devs are "happy to hand the IP over" to the right studio for a spin-off but draw the line at "Palworld Balatro"
 
 
Ditto and Squirtle working together to water dry grass in Pokemon Pokopia
Pokopia sold 2.2 million copies in less than a week, already making it one of the best-selling Pokemon spin-offs ever
 
 
Latest in News
Nier: Automata screenshot
Nier Automata-inspired indie includes a system that Yoko Taro "stopped" being added to his own action RPG
 
 
Phoebe Dynevor in Thrash
Stay clear of the water this summer as yet another shark horror movie is on the way, but this one looks familiar
 
 
The Rise of Skywalker
Star Wars fans are discussing one major moment in The Rise of Skywalker
 
 
Xbox
Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes
 
 
Denji in Chainsaw Man – The Movie: Reze Arc trailer
Creator Tatsuki Fujimoto and Viz Media have confirmed the Chainsaw Man manga's next chapter will be its last
 
 
Neve Campbell as Sidney Prescott in Scream 7
Scream's Kevin Williamson won't direct Scream 8, and admits "no one is talking" about making a new Scream movie just yet
 
 
LATEST ARTICLES
  1. A blue and yellow Mr Handy model on a wooden table, in front of the Elegoo Centauri Carbon 2 Combo
    1
    I'm an idiot, and even I was able to make a cool Fallout action figure using this beginner-friendly 3D printer
  2. 2
    Stay clear of the water this summer as yet another shark horror movie is on the way, but this one looks familiar
  3. 3
    Palworld devs are "happy to hand the IP over" to the right studio for a spin-off but draw the line at "Palworld Balatro"
  4. 4
    How to get to a Pokopia Dream Island
  5. 5
    Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...