"Whoever sells more copies pays for the other's therapy": Peak came about after a bet between Content Warning and Another Crab's Treasure leads, and ironically the friendslop collab that followed sold more than both games combined

When Another Crab's Treasure director and Aggro Crab founder Nick Kaman found himself in therapy following a lost bet with Content Warning lead developer Wilhelm Nylund, he probably wasn't expecting to release a game co-developed by Nylund's studio Landfall Games that ended up outselling Another Crab's Treasure and Content Warning combined — but that's exactly what happened.

Telling "the story of Peak" at a GDC 2026 panel attended by GamesRadar+, Kaman says he had a "raging jealousy" for Nylund when he saw that Landfall was able to make Content Warning in just six weeks while Another Crab's Treasure, which was a month away from releasing, took about three years to make. "I was so mad. How dare you come up with something this good in so little time when I've been over here busting my ass," Kaman says.

So, Kaman went to therapy to dig out the deeper meaning behind his envy, right? No, the therapy came later. Kaman's response was to make a bet with Nylund that Another Crab's Treasure would outsell Content Warning, and well, one quick look at the Steam charts for both games tells you how that went down.

"Whoever sells more copies pays for the other's therapy" was the bet, and after reading that last paragraph, you can probably guess which developer wound up lying face-up on a couch talking about their childhood.

"I had three sessions. Content Warning blew us out of the water," Kaman says, adding, "those sessions were very illuminating," and, "I recommend therapy."

I also recommend therapy based not only on my own experience, but the ensuing collaboration between Kaman and Nylund that has become a massive viral sensation and has outsold Another Crab's Treasure and Content Warning combined. After their bet, Kaman and Nylund teamed up and quickly co-developed co-op climbing game Peak, launching the following year and selling more than 10 million copies as of August 2025. I'd call that a happy ending.

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