Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Highguard
FPS Games Highguard boasted numbers "similar to what we saw at launch with Apex," says the doomed shooter's lead
Key art for Highguard showing Kai riding a bear, Atticus with the Shieldbreaker, and Scarlet, crouched, aiming down sights
FPS Games Ex Highguard developers blame "hubris" for the game's failure in new report
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Games Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
games like Resident Evil - Bioshock
Games Ex-Square Enix exec says "every AAA single player game since Bioshock" is the same, while Roblox evolves "like Tiktok"
Load screen artwork for Atticus in Highguard, leaping in front of clouds with a charged lightning spear
FPS Games Games like Highguard are just "gambling by investors" who "know ahead of time a flop is likely," says indie legend
Highguard character in leather armor holding a rifle
FPS Games Highguard lead says "everyone has their thoughts on why the game failed to find an audience," but "many are way off"
Prince of Persia: The Sands of Time
Games Ubisoft CEO admits the company spun up "too many projects" which are now widely canceled due to bad bets during Covid
Baldur's Gate 3
Baldur's Gate Baldur's Gate 3 marketing lead hands Sony some advice after multiplayer fails: "Every experience is a shared experience"
Highguard character in purple and black armor
FPS Games "There's no way this will flop": Laid-off Highguard dev says internal sentiment was high "but then the trailer came out"
Assassin's Creed "Several" Assassin's Creed games to come, Ubisoft promises, plus more Far Cry amid "restructuring across the company"
Open World Games Assassin's Creed 4: Black Flag director's studio reportedly shut down by Tencent without releasing a single game
Clair Obscur: Expedition 33 lead Gustave faces a gommage
RPGs Clair Obscur: Expedition 33 devs' next game will focus on "what we think is cool" rather than trying to please everyone
Highguard character in leather armor holding a rifle
FPS Games Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
Astarion from Baldur's Gate 3
Baldur's Gate Baldur's Gate 3 actor Neil Newbon says AI voices "sound crap" and studios should pay actors to re-record those lines
KCD2 screenshot of a combat encounter
Action RPGs Kingdom Come: Deliverance 2 dev had to "change the rules of the game" because it couldn't compete with giga budget RPGs
  1. Games
  2. Action Games
  3. Assassin's Creed
  4. Assassin's Creed Origins

Assassin's Creed actor and metroidvania dev slams out-of-touch execs chasing the live-service dragon: "Too much money is being spent on games people do not want"

News
By Ali Jones published 15 October 2024

"Games are still very much treated as a business rather than necessarily as an art form"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Assassin's Creed Origins
(Image credit: Ubisoft)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Assassin's Creed actor and metroidvania director Abubakar Salim says "too much money is being spent on games people do not want" by figures "who are not in touch with the medium" and are chasing the next live-service hit.

Speaking with Dexerto, Salim - who stars in House of the Dragon Season 2, played Bayek in Assassin's Creed Origins, and last year released indie Metroidvania Tales of Kenzera: Zau - suggested that the process of making his own game "made me have a much deeper appreciation for developers and the work that goes into it."

However, he also suggested that that process had opened his eyes to the fact that "games are still very much treated as a business rather than necessarily as an art form." That approach, he says, is why "a lot of these big game publishers and companies are going for the games as a service model. They want to try and recreate the next Fortnite because it's going to make them more money. Games shouldn't be about that. It shouldn't be about money, it should be about expression."

You may like
  • Best Assassin's Creed protagonists: close-up of Arno Dorian during Assassin's Creed Unity.  Former Assassin's Creed director says AAA studios "mistakenly" throw people at development problems
  • A player flying down a zipline to kill some enemy guards during Assassin's Creed Revelations. Former Assassin's Creed director believes constraints are the "secret behind any good art" in game dev
  • Ellie in The Last of Us Part 2 "GTA 3 cost like $5 million": Ex-TLoU Part 2: Remastered artist says the industry is becoming "less risky and creative"

Following up on those comments on Twitter, Salim said that "too much money is being spent on games people do not want." The chase for the next Fortnite, he says, means that "there are drivers in the industry who are not in touch with the medium and desire to make the next big [game as a service]."

Salim's comments certainly ring true around several high-profile live-service flops in recent years. The biggest of those was PlayStation's Concord, which was shuttered after just 14 days despite reports that the project's budget stretched well into nine figures. Elsewhere, Suicide Squad: Kill the Justice League and Redfall were both examples of live-service pivots from traditionally single-player studios that were critical and commercial failures.

Keep an eye on the horizon with our list of new games 2024.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
PC Gaming PS5 Xbox Series X Platforms PlayStation Xbox
Ali Jones
Ali Jones
Social Links Navigation
Managing Editor, News

I'm GamesRadar's Managing Editor for news, shaping the news strategy across the team. I started my journalistic career while getting my degree in English Literature at the University of Warwick, where I also worked as Games Editor on the student newspaper, The Boar. Since then, I've run the news sections at PCGamesN and Kotaku UK, and also regularly contributed to PC Gamer. As you might be able to tell, PC is my platform of choice, so you can regularly find me playing League of Legends or Steam's latest indie hit.

Read more
Best Assassin's Creed protagonists: close-up of Arno Dorian during Assassin's Creed Unity.
Former Assassin's Creed director says AAA studios "mistakenly" throw people at development problems
 
 
A player flying down a zipline to kill some enemy guards during Assassin's Creed Revelations.
Former Assassin's Creed director believes constraints are the "secret behind any good art" in game dev
 
 
Ellie in The Last of Us Part 2
"GTA 3 cost like $5 million": Ex-TLoU Part 2: Remastered artist says the industry is becoming "less risky and creative"
 
 
Assassin's Creed 3 screenshot of Desmond hilding a circular Isu artifact
Ubisoft is "very allergic" to making new games, says former Assassin's Creed and Far Cry director
 
 
Clair Obscur: Expedition 33 lead Gustave faces a gommage
Former Assassin's Creed lead says don't worry about a AA takeover, it's an "absolute wasteland" for mid-budget funding
 
 
Wyll in Baldur's Gate 3
Baldur's Gate 3 lead says gaming executives shouldn't rely on a "dysfunctional chain" to understand game quality
 
 
Latest in Assassin's Creed
Black Flag Resynced
Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
 
 
A screenshot of the title card for the upcoming game Assassin's Creed Codename Hexe.
Assassin’s Creed Hexe will be a "darker" installment "set during a pivotal moment in history"
 
 
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
 
 
A screenshot of a dark woods during the reveal trailer for Assassin's Creed: Codename Hexe
Assassin's Creed Hexe creative director quits Ubisoft as Black Flag lead steps in following departure
 
 
Assassin's Creed Valhalla
Ubisoft CEO fights nepotism claims against Assassin's Creed studio by saying "Ubisoft was created as a family company"
 
 
Skull and Bones screenshot
Assassin's Creed 3 lead says "junior" Skull and Bones team was trying to "make Black Flag crossed with World of Tanks"
 
 
Latest in News
An Intel Core Ultra processor on a blue background
Intel announces Core Ultra refresh CPUs "the fastest desktop gaming processors Intel has ever built"
 
 
Marathon Triage runner shell throwing out medic drone
New Marathon patch seemingly makes the whole game a touch easier as Bungie nerfs UESC enemies, to fans' relief
 
 
A player runs towards the Pokemon Pokopia release time
Pokopia leaves co-op fans disappointed, saying GameShare between Switch 2 and its predecessor "might as well not exist"
 
 
Grogu saluting in The Mandalorian and Grogu
New Mandalorian and Grogu TV spot doesn't give much away about the movie, but it does show Baby Yoda sneezing everywhere
 
 
Mark Hamill, Carrie Fisher, and Harrison Ford in Star Wars: A New Hope
Star Wars fans are discussing why two major characters barely interacted, but I think it makes total sense
 
 
Overwatch x Project YoRHa
Overwatch's Nier collab is here, but with no voice lines and a price higher than the action RPG, players aren't happy
 
 
LATEST ARTICLES
  1. A player runs towards the Pokemon Pokopia release time
    1
    "It can't even be Pokemon Minecraft, you can't even craft": Pokopia leaves co-op fans disappointed, saying GameShare between Switch 2 and its predecessor "might as well not exist"
  2. 2
    Intel confirms Core Ultra refresh rumors, announcing "the fastest desktop gaming processors" the brand "has ever built," and I hope this means long-term support for its current motherboard socket
  3. 3
    I feel like I can't escape Xbox drama, as even new retro handheld emulators are causing a stir over app charges
  4. 4
    Jujutsu Kaisen Incremental codes (March 2026) for free rerolls
  5. 5
    New Marathon patch seemingly makes the whole game a touch easier as Bungie nerfs UESC enemies, to fans' relief: "One of the best patch notes I've ever read"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...