M3GAN is getting a unique rerelease, but people are divided over what it means for theaters

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Do you want to chat to M3GAN... while the film is playing?

M3GAN
(Image credit: Universal)

As part of Blumhouse’s 15th anniversary celebrations, the studio is bringing M3GAN back to screens just months before its sequel hits screens. However, the screenings will feature special tech that encourages audiences to use their smartphones.

To shake things up, M3GAN’s upcoming limited theatrical run will use new technology by Meta to give audiences the chance to communicate with the AI doll via a chatbot. As reported by Variety, the technology is called Movie Mate and allows viewers to use their Instagram accounts to access exclusive content, trivia, and behind-the-scenes info in real-time while the film is playing on screen.

However, fans are divided over the use of smartphones in cinemas. "I don't really want people to be looking at their brighter-than-the-sun screens in a dark room," said one Twitter user, and another echoed, "If this is for all showings, I won’t be seeing this in theaters." But some fans seem to be on board, as one replied, "If they are going to do this with movies that had previously been released, this might be a fun way to get people there."

The screening is part of Blumhouse’s Halfway to Halloween celebration. The studio will bring a selection of their best horror movies back to cinemas for one night only, with the special M3GAN screening taking place on April 30. Tickets are also on sale for The Conjuring spin-off Annabelle, which will show on May 7, and MA on May 14.

Megan Garside
Junior Social Media Editor, GamesRadar+

I'm the Junior Social Media Editor here at GamesRadar+, handling all of Total Film's social platforms. However, I also write, covering all things film and TV for the site's entertainment section. I joined GamesRadar+ in 2023 and have been here ever since. I previously worked in communications after graduating with an MA in journalism. In my spare time, you can find me binging horror movies or getting lost in a cosy little game on my Switch.

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