As part of Blumhouse’s 15th anniversary celebrations, the studio is bringing M3GAN back to screens just months before its sequel hits screens. However, the screenings will feature special tech that encourages audiences to use their smartphones.
To shake things up, M3GAN’s upcoming limited theatrical run will use new technology by Meta to give audiences the chance to communicate with the AI doll via a chatbot. As reported by Variety, the technology is called Movie Mate and allows viewers to use their Instagram accounts to access exclusive content, trivia, and behind-the-scenes info in real-time while the film is playing on screen.
However, fans are divided over the use of smartphones in cinemas. "I don't really want people to be looking at their brighter-than-the-sun screens in a dark room," said one Twitter user, and another echoed, "If this is for all showings, I won’t be seeing this in theaters." But some fans seem to be on board, as one replied, "If they are going to do this with movies that had previously been released, this might be a fun way to get people there."
The screening is part of Blumhouse’s Halfway to Halloween celebration. The studio will bring a selection of their best horror movies back to cinemas for one night only, with the special M3GAN screening taking place on April 30. Tickets are also on sale for The Conjuring spin-off Annabelle, which will show on May 7, and MA on May 14.
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