The Boys star Jack Quaid's commitment to the bit is unmatched as his latest marketing stunt for upcoming action movie Novocaine goes viral

Jack Quaid in Novocaine
(Image credit: Paramount Pictures)

Jack Quaid just can't seem to catch a break as his latest marketing stunt for the upcoming action movie Novocaine leaves him broken and bloody at a basketball game.

The star was seen at the Kings vs Clippers NBA game on March 9 with Novocaine co star Amber Midthunder, but every time The Boys actor appeared on the jumbotron, he seemed to be getting more and more beaten up as the game went on, from having his arm in a sling to bruises materialising on his face. Fans caught the actor’s injuries getting more intense on camera, which has since been turned into a montage and posted on Twitter by Culture Crave.

Of course, this is all a marketing stunt for the star’s next project, Novocaine, which sees Quaid play a man called Nathan Caine who is unable to feel any pain. So when his girlfriend (Midthunder) gets kidnapped, Caine has no problem going after her and getting beaten by her captors in the process. If the star’s recent appearance at the NBA match is anything to go by, it looks like Caine is going to get quite the battering in the new movie.

Novocaine is directed by Dan Berk and Robert Olsen. Alongside Quaid and Midthunder, the movie also stars Spider-Man’s Jacob Batalon and Smile 2’s Ray Nicholson.

Junior Social Media Editor, GamesRadar+

I'm the Junior Social Media Editor here at GamesRadar+, handling all of Total Film's social platforms. However, I also write, covering all things film and TV for the site's entertainment section. I joined GamesRadar+ in 2023 and have been here ever since. I previously worked in communications after graduating with an MA in journalism. In my spare time, you can find me binging horror movies or getting lost in a cosy little game on my Switch.

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