Sam Loveridge

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Brand Director, GamesRadar+

Sam Loveridge is the Brand Director and former Global Editor-in-Chief of GamesRadar. She joined the team in August 2017. Sam came to GamesRadar after working at TrustedReviews, Digital Spy, and Fandom, following the completion of an MA in Journalism. In her time, she's also had appearances on The Guardian, BBC, and more. Her experience has seen her cover console and PC games, along with gaming hardware, for a decade, and for GamesRadar, she's in charge of the site's overall direction, managing the team, and making sure it's the best it can be. Her gaming passions lie with weird simulation games, big open-world RPGs, and beautifully crafted indies. She plays across all platforms, and specializes in titles like Pokemon, Assassin's Creed, The Sims, and more. Basically, she loves all games that aren't sports or fighting titles! In her spare time, Sam likes to live like Stardew Valley by cooking and baking, growing vegetables, and enjoying life in the countryside.

Latest articles by Sam Loveridge

A robot stands at the top of some steps in The Last Caretaker

Survival game The Last Caretaker gets 2025 launch window and new trailer that highlights its peaceful loneliness

By Sam Loveridge Published 20 August 25

Presented by Channel37

It's like Half Life meets The Long Dark

Discounty appearing in the Future Games Show at Gamescom 2025

Supermarket sim Discounty opens its doors tomorrow but not before teasing some strange stuff going on downtown

By Sam Loveridge Published 20 August 25

Presented by PQube

Discounty's launch trailer is here, but it's not just about stocking shelves and playing on the register

Deer and Boy appearing in the Future Games Show Gamescom Showcase

BRB just crying over this adorable new trailer for a platformer about a boy and his adopted deer friend, called, you guessed it, Deer and Boy

By Sam Loveridge Published 20 August 25

News 2026 is going to be all about animal pals

News

Have your say in our GamesRadar+ Audience Survey and be in with a chance of winning a £250/$300 Amazon voucher

By Sam Loveridge Published 23 July 25

Survey We want to hear what you think of GamesRadar+

Survey

Indiana Jones and the Great Circle screenshot of Indiana

Indiana Jones and the Great Circle being a first-person only game "was a given" from the start because "if you're going to be Indiana Jones, you need to look through his eyes"

By Jordan Gerblick Published 9 July 25

News "It took years" to nail that element of the game, says MachineGames

23 Comments

News

The 25 best video game villains you just love to hate

By Sam Loveridge Last updated 18 June 25

Best List The most iconic gaming villains of all time, from SHODAN to Pyramid Head

Best List

Mario Kart World Kamek item explained - All Mario Kart World Kamek unlocks

By Sam Loveridge Published 9 June 25

Guide

Is Mario Kart World on Switch 1?

By Sam Loveridge Published 9 June 25

Guide Can you get Mario Kart World on Switch 1 or is it a Switch 2 exclusive?

Guide

Does Mario Kart World have Game Share?

By Sam Loveridge Published 9 June 25

Guide One of Nintendo Switch 2's new major features is Game Share but does Mario Kart World support it?

Guide