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This year's Prime Day Lego deals may only be a few weeks away, and because they provide some the lowest prices available for many of the best Lego sets, it's a sale worth paying attention to. Indeed, it's your best chance to save on models outside of November discounts.
Because the sale is coming sooner than you think, we're assembling a crack team of bargain hunters and master builders to bring you up to speed on everything you should know about 2026's Prime Day Lego deals. That includes where to find the best offers, which kits we can expect to get price cuts, and good alternatives in case you want to shop further afield.
This guide will also be updated regularly as we approach the sale itself, both with advice and the most tempting Prime Day Lego deals available. In other words, drop in occasionally to get ahead of the curve on this summer discount extravaganza!
Prime Day Lego deals: FAQ
Want the TL:DR version? Not to worry - here's everything you need to know about Prime Day Lego deals 2026 in bitesize chunks.
When will Prime Day Lego deals 2025 begin?
This year's Prime Day Lego deals are set to return in June, according to an official announcement, but we don't have a specific date beyond that. Because the event took place between June 21 - 22 back in 2021, there's a good chance we'll see a repeat in 2026.
Do I need a Prime membership for the Prime Day Lego deals?
Unfortunately, you will need a Prime membership to access the best Prime Day Lego deals. This is bad news for those not already subscribed but it does provide a pretty good excuse to give Prime a try if that's something you've had your eye on.
What's more, you can get a 30-day trial of Prime that is totally free provided you cancel before the next billing period. This should give you plenty of time to take advantage of all the best Prime Day Lego deals.
If you really don't fancy signing up for Prime, don't worry – your life won't be totally devoid of discounts. While they aren't technically Prime Day Lego deals, there some other sales that take place both on Amazon itself and other online stores around the same time. We make sure to keep an eye out for those too.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November when Black Friday Lego deals kick off? Honestly, the answer lies in which Lego sets you have your heart set on. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But not all sets follow this same rule.
It also depends on where you're based. If you're shopping in the UK, summer's Prime Day Lego deals offer some of the best discounts we'll see all year. Must-have premium sets have hit record lows during the event like clockwork for the past few years, so I expect the same again in 2026.
For guidance on any deal, I'd recommend keeping a keen eye on price tracking sites like CamelCamelCamel. If a set not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should definitely snatch it up. On the other hand, if trends suggest the price is set to drop further in November and December, I'd say to hold your fire.
Best alternatives to Amazon during Prime Day
While Amazon will obviously get the lion's share of attention during the sale (it is an Amazon even, after all), other retailers try to get in on the action too. Here are the ones I'd recommend watching out for based on previous trends and price cuts.
- Walmart: Can offer savings up to 50% off
- Best Buy: Usually has decent discounts
- Disney Store: Worth checking
- Lego Store deals: Save up to 30%
UK
- Very: Consistently matches Amazon
- Smyths Toys: Past savings up to £125
- John Lewis: Price matched
- Disney Store: Occasionally great discounts
- Lego Store: Get up to 50% off
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology or other hardware (such as Prime Day gaming laptop deals), that isn't to say savings on Lego aren't worth getting excited about. In fact, you can earn whopping discounts on must-have sets if you're fast. Indeed, it's not uncommon to see lowest-ever prices during the sale.
To make sure you're making the most of Prime Day, here's some advice based on my years of covering the sales event.
So far as specific deals go, I think we can expect most cheap or mid-range franchise kits from the last few months to get the best price cuts in 2026's Prime Day Lego deals. I won't list them all because we don't have all day, but as an example, I think we can guarantee the likes of the newest Fortnite playsets (Durrr Burger Restaurant, Klombo, etc) getting major discounts. If it's under $60/£60 and is from a major IP, I'd be amazed not to see it on offer.
I'd be astounded if we didn't get major discounts for Smart Play too. These high-tech models are a few months old and haven't really enjoyed a bargain yet, so it'd make for a good central offer for Amazon. Similarly, I'm anticipating Lego Pokemon to get their first major price cuts. They've yet to enjoy real money off, so feel like prime (heh) candidates.
If history repeats itself, UK builders can also expect some amazing offers on premium models (think Bag-End, Rivendell, and the Ultimate Collector Series). While the US gets major price cuts on big models, the UK tends to be more consistent with those kinds of offers in my experience.
Last year's best Prime Day Lego deals
Prime Day Lego deals have been producing gold for a long time now, and GamesRadar+ has been there to track them every step of the way. These are my favorite offers from last year.
US
UK
If you're on the lookout for something you can enjoy with family and friends, don't miss the Prime Day Nintendo Switch deals.
