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Say goodbye to PSN - it's SEN from now on

The PlayStation Network is being rebranded with a new name - Sony Entertainment Network or 'SEN' for short. This will happen as soon as Wednesday, February 8, so there's little time to get used to the idea. It comes with a new logo too, or at least the logo that the company has been using in other sectors of its business for a while now.

The change will be implemented via a firmware update and all PSN users' account data will be moved across automatically (and securely *cough*). The move is intended to establish "a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account", according to a statement from the company.

Above: Goodbye old PSN logo, hello SEN logo. We're sure we'll come to love you too

What does that mean? That Sony is looking to follow Microsoft's lead and make their console more of a service-streaming unit - the kind of set-top box people talked about ten years ago. Games will become just one aspect of the entertainment experience offered through PlayStation as Sony looks to channel all of its various branches down into one single service - SEN.

So we're guessing it's bye-bye to that PlayStation Network logo that was news in itself not so long ago. The future is bright. The future is orange and blue and green and yellow. Best get used to it...

Source: MCV

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41 comments

  • SolidEye - February 8, 2012 12:41 a.m.

    I take it that both Gamesradar and everyone else has figured out after installing the latest FM that PSN isn't going anywhere? SEN is your global account name, it doesn't replace the PSN. I expect IGN to go off an report things without fact checking GR. You should be ashamed!
  • Saturn500 - February 7, 2012 7:46 a.m.

    Am I the only one who read the source article? Because it was updated with information that this will only affect the ACCOUNTS. The service will still be called PSN.
  • ChaseByKO - February 7, 2012 12:29 a.m.

    PSN, SEN, PENS, PENIS. It's all the same. Piss-poor "free" version of Xbox Live. What is with Japan and their "don't give a fuck" attitude towards online gaming? Nintendo with the DS and Wii, Sony with the PS3. Just ridiculous, barebones, outdated systems.
  • Robx - February 7, 2012 6:54 a.m.

    Terrible flame bait, move along people, nothing to see here.
  • Nintygameplayerperson - February 6, 2012 3:34 p.m.

    Can the new logo be anymore hideously boring?
  • Moondoggie1157 - February 6, 2012 2:48 p.m.

    Yea, I get that it is the exact same as PSN, but for some reason I just get this ominous feeling from SEN... Something bad is coming, mark my words. If both Sony and Microsoft are pushing Gaming to the passenger seat, I guess i'll have to look at Nintendo... They push out 70% crap (give or take) but at least they focus on gaming, I'll never become a PC gamer, I'll never join the dark side...
  • brickman409 - February 6, 2012 4:41 p.m.

    I was thinking the exact same thing
  • Beoftw - February 6, 2012 2:42 p.m.

    Shit like this makes me feel better about being part of the glorious PC gamer master race.
  • nemesisuprising - February 6, 2012 2:17 p.m.

    Sony!?!?!?!? More Like...PHONYYYY!!!!!! but in all seriousness, just no, Microsoft is failing as a game platform right now, forcing indie gamers to take a back seat, and as you guys have said yourself, clearly doesnt want to be known as a game platform anymore. But instead if they make it more based on multimedia like M$ theyre making the choice to stray from games when they should be focusing on them more. Sony will never beat MS at multi-media, so instead they should show why theyre great in their own way and capitalize on it. I mostly use my x-box as a game station, but I remember the good old days of the PS2, but now sony may end up becoming...*gulp*...$ony! lol
  • talleyXIV - February 6, 2012 1:28 p.m.

    Well that is semi-depressing.
  • c-c-c-combo breaker - February 6, 2012 10:50 a.m.

    tinyurl.com/6p3hp53
  • CitizenThom - February 6, 2012 10:22 a.m.

    Consolidation makes me uncomfortable, even in cases when it may be completely harmless. I can give you the dark cloud and solver lining on this one. On one hand, this may mean that Playstation content is going to get less attention. On the other hand, maybe it means that the artist formerly known as PSN will forever be free as it will be financed by the other activities going on at Sony's Entertianment Network...
  • BALLSTOTHEWALLET - February 6, 2012 10:07 a.m.

    HAHAHA XD
  • Captain bongos - February 6, 2012 9:55 a.m.

    SEN: special educational needs. I assume their new network will receive classroom support.
  • talleyXIV - February 6, 2012 1:28 p.m.

    Wow, that was clever. -_- Not
  • sgloomy - February 6, 2012 9:54 a.m.

    got the e-mail a few days ago, still not sure why though. It does't really matter too much at the end of the day but I really would like to know the marketing strategy behind changing a name people have known for so long
  • 04whim - February 6, 2012 9:26 a.m.

    Screw you, Sony (if that is your real name). I fear change. Keep things the same, keep things the same. I don't really mind them having the Playstation do multiple things, so long as they never lose sight of their original target; video games.
  • FoxdenRacing - February 6, 2012 8:30 a.m.

    Strikes me as the standard operating procedure for dealing with a scandal...a "People will forget our terrible blunders if we change our name" rebranding, with a dash of "Are we losing customers to Live because of what they offer?" and nothing more. Sorry Sony, I don't buy it. Changing from one Sony-built-and-run server to another Sony-built-and-run server does nothing to improve my confidence in the system because it doesn't matter what logo is on it, it's still a Sony-built-and-run server.
  • Squander - February 6, 2012 8:48 a.m.

    Of course would you like to re-brand something that already creates negative emotions. Why should Sony stick with PSN that makes its users feel uncomfortable and insecure? (If carried our properly) a new brand identity leads to possitive connotions and emotions. As a new and all-encompassing brand, SEN must not fail - Sony will be more willing than ever to invest in a damn good security system - in the end its good news for us consumers!
  • FoxdenRacing - February 6, 2012 10:31 a.m.

    Why should we put any faith in the same old bumbling emperor simply because he's changed his clothes? It doesn't matter what they call it, it's still a service run by Sony, and services run by Sony don't exactly have a great track record. Rebrandings, no matter who's doing it, evoke exactly one emotion from me: "We're running from our failures, rather than admitting to them and setting thing right." Cowards and worms rebrand. Upstanding companies repair the damage to their reputations through hard work, rather than assuming that all the negativity simply disappears by hiding behind a new name.

Showing 1-20 of 41 comments

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