We're all winners, right?
This year, the real winners of E3 are the players. Yes, yes - this phrase gets trotted out so often, it has become cliche. However, it really does feel like E3 2015 is show that offers something for everyone. Want mega-blockbuster games? Try Fallout 4, Halo 5, Uncharted 4, Ghost Recon Wildlands. Want something more designed? You've got Unravel, Abzu, The Last Guardian. Nostalgia? How about the Final Fantasy 7 remake, Shenmue 3, Rare's back catalogue... It's all here. Games win!
However, for every winner, there's often a loser. We've decided to round up a selection of our personal winners and losers from the show, demonstrating that for every awesome action, there's often a sad or amusing reaction. These aren't really games... more people, events and concepts. And Pele, who is all three.
Want to read about the actual games that won E3? Check the video below...
For dominating the first day with a giga-ton conference. Which was full of Fallout 4. And Dishonored. And Doom. We can't over-stress how awesome Doom is.
For everything that happened on that stage.
Winner: The Xbox 360 generation
For having Microsofts conference pitched entirely at making them happy. And - to be clear - it made a lot of people (us included) very happy.
Loser: Wii U owners
For having to witness Nintendo curtail the Wii U generation, via a public curbstomp of 'games we've already seen too much of, and franchise spin-offs few care for'. The muppets were funny, mind.
For now being the Santa-Jesus-Easter-Bunny-Tooth-Fairy of video games.
Loser: PS4 owners hoping for more than remakes and indie games this Christmas
...because all that good stuff is years away.
Winner: That Yarnie guy
For being the most genuinely excited and lovely person at E3.
Loser: The Hoop Gawd guy
It's never good when you spawn a meme during a press conference, and EA's sports community guy did EXACTLY that. Poor fella.
For getting paid to derail a whole conference and not giving a damn.
Loser: The guy who interviewed Pele
Poor, poor David Rutter. It was like watching a sporty King Canute trying to turn back a tide of Pele gaffes.
Winner: Tom Clancy
For leaving a legacy that now includes three hugely promising video games.
Loser: Tiger Woods
Sorry Tiger, it's Rory McIlroy's PGA Tour Golf now. EA says so.
Winner: The Last Guardian
For refusing to die.
Loser: Plants vs Zombies: Garden Warfare 2
For refusing to die.
Winner: South Park: The Fractured But Whole
For having the best game name at E3.
Loser: Etrian Odyssey 2 Untold: The Fafnir Knight
For having the worst game name of E3.
Winner: Evie Frye
For being more of a badass than Jacob Frye in Assassin's Creed Syndicate.
Loser: The man who dressed up as Jacob Frye
For being awkward in front of millions of viewers (and the legendary Aisha Tyler) at the Ubi conference.
Because all the cool Nintendo games are coming to 3DS.
Loser: PS Vita
Because none of the Sony games are coming to Vita. :-(
We got a lot of 'em - Final Fantasy 7, Hitman, The Last Guardian - and they genuinely set our worlds alight.
Did you notice how most games were a lot more stylised at E3? There certainly wasn't any talk of 'realistic physics' or 'high polygon counts'. The focus is back on the joy of playing. Sorry, realism: Dreams (pun intended) are better than reality...