Which OLED TV should you buy this Prime Day?

Sony A80J TV with Destiny 2 start screen on display
(Image credit: Future)

Slowly, but surely, OLED TVs are becoming more of a thing within the big screen space. It’s a good thing too, as the tech will inject your PS5, Xbox Series X, or streaming service visuals with vivid colors, murky deep blacks, and superb contrast compared to traditional panels. Of course, televisions of this calibre are ultimately still premium, and it might be hard to justify spending the extra cash on fancy organic LEDs when mom says you have a perfectly good LCD TV at home. Lucky, Prime Day 2023 is on the horizon, and the big sale could provide you the perfect excuse to splash out on a dazzling display.

Now that you’ve made peace with the fact you’re upgrading to OLED, let’s take a look at what that’ll entail. You won’t have to go out of your way to find televisions wielding the tech, as best gaming TV lists across the interweb prominently feature OLED displays, and our favorite is no different. As for manufacturers, you’ll likely see LG repeatedly crop up during your search, but it’s worth noting that brands like Panasonic have something to offer, and Samsung is getting in on the action with its QD-OLED – a screen type that combines Quantum Dot tech with organic LED goodness.

With more manufacturers getting involved with OLED shenanigans, you’ll likely have to navigate a sea of options if you’re looking to make the leap from standard LED. So, to prevent a choppy journey through this year’s Amazon Prime TV sales, we’re here to help you catch the perfect OLED TV deal during Prime day. Whether you’re looking for high specs at a low price or something feature packed, we’ve got you covered, so hoist the anchor and let’s get cracking.

Which top-tier OLED TV should you buy on Prime Day?

LG G2 OLED TV

(Image credit: LG)

Just like with all big tech sales, we fully expect top of the line OLED TVs to take centre stage during Prime Day. After all, it’s the perfect time for normal MSRP expectations to go on a brief holiday, and when the normal pricing cat is away, the discount mice will play. Daft metaphors aside, if you’re looking for OLED TVs to reach their lowest price, expect it to happen at this time of year.

Historically, we’ve seen flagship OLED models get a big price trim, and Prime Day 2023 will likely stick to the same script. In turn, that should result in expensive models like the mighty LG OLED G3 receiving a hearty discount, and both the LG G1 and LG G2 have received similar treatment in the past. Naturally, we’ll also be keeping a close eye on the likes of the Sony A90K, as the 2022 contender may end up jumping on the bandwagon now that A95L has entered the fold.

We'd suggest also keeping an eye out for the Samsung S95B, one of our best OLED TV picks that boasts brilliant gaming credentials. While it wields 4K 120Hz capabilities and packs a premium punch, there's a good chance it's MSRP will end up chopped this Prime Day. 

Should you buy a top-tier OLED TV this Prime Day?

In short, this top-tier end of the spectrum will definitely see some price hacking, and discounting action this Prime Day. If the price is right - and we are seeing lots of lowest-ever prices in this range - then yes, absolutely go for a top-tier one if your budget allows.

Below, you can see the latest lowest prices on such premium models wherever you are in the world - you never know, there might be one worth jumping in now and before Prime Day.

Which mid-range OLED TV should you buy on Prime Day?

LG A1 OLED TV deal

(Image credit: LG)

If the premium depths above are making you feel a little seasick, you may want to consider a trip to budget friendly waters. There you’ll find more affordable OLED TVs by LG and Sony that won’t drift too far beyond $1,000, and you’ll still end up with something that boasts the same great screen tech. For example, we expect the LG C2 to make an appearance on Prime Day, and the cheaper LG A2 could end up costing even less.  

Of course, you could also consider a previous year's model, as it's a sure fire way to save money. However, it feels more pertinent and viable than ever as the evolutionary differences between comparable models in the past 2 or 3 years are increasingly slight. The difference, factoring in the price tags, between last year's LGs, Sonys, and others, compared to this year's, is negligible. This strengthens the case for looking at those better value, 12-month-old models rather than splashing the cash on the most recent lines.

Somewhat predictably, the mid-range models and lines are, naturally, dominated by the usual names again in LG and Sony, but don't forget your region-locked or region-specific brands and models. US shoppers should definitely keep an eye on VIZIOs OLED models, while UK and European (and maybe Australian) folks can also keep the likes of Panasonic and Phillips to hand as viable options too.

It is these mid-tier ones that could, and perhaps should, come right down in price and almost change price category completely to become that of an entry-level or 'budget-level' OLED TV and thus represent a super bargain.

Should you buy a mid-range OLED TV this Prime Day?

This area could be where we see the best bang-for-buck value, so if your budget falls into this range with $1,000 as a max, then you could be in for some fun this year. If maximising value is your goal, and you're not that concerned with chasing the absolute top-tier features and benefits, then the mid-range could be the place to shop this Prime Day. Check out the latest and lowest prices below for some reference points - and possibly some cracking early deals.

Which QD-OLED TV should you buy on Prime Day?

Sony A95K QD-OLED TV

(Image credit: Sony)

The new kids on the block are tearing things up in reviews and ratings, and reception from users right now is proving that the QD-OLED movement which has just begun in home TVs could be the next evolution for OLED tech - and, frankly, one that leaves it behind

We saw this screen tech ourselves in the Alienware AW3423DW curved gaming monitor which received a perfect score from Jeremy Laird, our monitor expert. (And this might well feature in this year's Prime Day monitor deals, by the way.) However, the tech in consumer televisions has also gone down a storm. It's still new but there are two main players out in the wild now: the Sony A95K and the Samsung S95B. Both are impressing, and seem to offer the best of both LEDs (or QLEDs in Samsung's case) and OLED tech - the dream, I know.

However, cutting to it for this year's Prime Day, we reckon that these are going to be for the purists and for those chasing only the very best this summer. If that sounds like a self-description, the Sony A95K should be on your radar, as its lofty price may receive a Prime Day pummelling. The Samsung S95B is another premium panel to keep a close eye on this Prime Day. The tech giant is always quick to undercut its own MSRPs, and does so almost immediately with new models and series. 

Should you buy a QD-OLED TV this Prime Day?

If you are someone that chases those models that are truly at the peak of TV tech, and want the very best for your games, movies, entertainment, and sports, then you may just find a great QD-OLED in the Prime Day deals. 

However, the caveat and honest advice is that you'll find it hard to get a discount on the A95K this close to its launch (Black Friday might be a better shout for this), but the Samsung S95B could well return to its lowest ever price, at which point it'd be mighty tempting to pull the trigger.

So, if you are interested in these models that demonstrate the next generation of OLED TVs, then our automated price and stock-finding moles below should bring up and display the latest lowest prices on both these screens if they are out in the wild to be had.


It's not all about TVs this Prime Day, so be sure to check out the Prime Day PS5 deals and the Prime Day Xbox deals for some core gaming deals this summer.

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.